Our TM BUENOS CONSEJOS. Collaborators BUENOS NEGOCIOS. MARY RON ANA ALFONSO JULIO IBÁÑEZ PAOLA OCHOA COPPOLA HESLEP MARGULIS MARÍA TRIANA BERTHIER Retail Executive, Director of Operations Creative Director of Director of RAM Psychologist & Entrepreneur by International. CEO at Agtools. She has Ten Acre Marketing. Communications, Business Consultant. profession and of Aurora Grocery a Master's degree in Former vice presi- LLC. He is a journa- She is Marketing marketer. He o昀昀ers Group and President Clinical Nutrition and dent of marketing for list specializing in Director of AnaBella integral solutions to of the Hispanic more than 10 years United Fresh Produce the food industry. Dried Food. Hispanic brands in Retail Chamber of of experience in the Association the US market. Commerce. supply chain. JAIME ENRIQUE RICARDO GAITÁN JAY GARCÍA RAMON PORTILLA NISSA PIERSON “RICK” PARRA Branding specialist. Specialist in high Founder HumanX Renowned herb Executive Director of Master in Marketing performance sales Insights. Visionary expert, cooking teacher multicultural consul- Management and professional leader in customer and recipe creator. Nissa ting for Cross Cultural Universidad San Plablo. promotion. Speaker insights. Passionate writes about fresh Conexion with over Author of the book: "101 and trainer of sales about CX. Innovator herbs on her blog 30 years in the CPG useful branding tips". strategies. in Insights technology MyHerbal-Roots.com. sector. ABASTO MEDIA IS ACCREDITED / ACTIVELY INVOLVED Gerente General / VIOLETA MONTES DE OCA Mercadotecnia Multicultural WITH THE FOLLOWING ASSOCIATIONS: General Manager [email protected] • /Multicultural Marketing GUSTAVO CALABRO 336.724.9718 x.203 ANITA GRACE, MBA [email protected] • Cuentas Nacionales / [email protected] • 336.724.9718 x.204 National Accounts 763.792.3538 ELIANA LANKERD Director Creativo / Creative [email protected] • Administración & Eventos / Director 336.724.9718 x.202 Administration & Events JENNIFER PANTOJA-PAREDES Ventas México-Latam / FERNANDA P. WALKER [email protected] • Sales Representative LATAM fernanda.pineros@abasto. 336.724.9718 x.201 MARCELA CHAVES com • 336.724.9718 x.213 [email protected] • Coordinador Editorial / 336.724.9718 x.206 PPubublliicciiddaadd / / A Addvvererttiissiinngg Editorial Coordinator NILDA MARÍN adadveverrttiissiinngg@@aabbaassttoo..ccoomm HERNANDO [email protected] • 33336.6.44886.6.22442244 Abasto es una revista bimestral de circulación nacional publicada By Hispanic RAMÍREZ-SANTOS 336.968.1276 Marketing Consultants, Inc. P.O. Box 20577 Winston-Salem, NC 27101. Todos los derechos reservados. Prohibida la reproducción parcial o total de su [email protected] JUAN PABLO MADERO Suscripciones / Suscriptions contenido sin previa autorización del Editor. Abasto investiga la seriedad de sus anunciantes, pero no se hace responsable del contenido de las ofertas. Las • 336.724.9718 x.205 [email protected] • [email protected] opiniones expresadas By los autores y contribuyentes que colaboran en esta revista no son necesariamente compartidas By los editores o representantes 52.1.333.167. 8502 de HMC (Hispanic Marketing Consultants) Abasto Media. 88 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM