FOOD INDUSTRY ¡Está que arde! Estado de la industria de asadores y ahumadores By Violeta Montes de Oca uly is National Grilling Month, but this outdoor MORE AND MORE. cooking gadget is gaining fans beyond preparing Fall and winter holidays are also an excuse to grill something. Jfood outdoors only during the month, in summer, Thanksgiving (20%) or on special occasions. Christmas or Hanukkah (11%) 吀栀e Saturday before Memorial Day has earned New Year’s Day (14%) the name “Back to Barbecue Day” because it’s one of the busiest Super Bowl (30%) days to buy a grill and o昀케cially marks the beginning of the Valentine’s Day (14%) smell of charcoal or grilled meat in the air. Read on to learn more about dates and foods and how REASONS, RATHER THAN much fame this extension of cooking adds up to, according to SEASONINGS. the Hearth, Patio & Barbecue Association and National Fire 吀栀ese are the top reasons people cook away from the kitchen: Protection Association. 57% for the flavor 40% for lifestyle CARBÓN Y GAS 33% for entertainment 64% of U.S. households own at least one outdoor BBQ, grill, or 29% for convenience smoker, while 61% have a gas grill. 23% for hobby Note: 吀栀e State of the Industry, prepared by the Hearth, Patio & DESAYUNO, LUNCH Y CENA Barbecue Association, results from an online survey conducted by In recent years, 12% grilled for brunch and 7% for breakfast. Rockbridge Associates Inc. in September 2021. FECHAS POPULARES Turning on the grill goes hand in hand with high temperatures. People like to cook outdoors on: 4th of July (54%) Memorial Day (44%) What’s trending on 琀栀e Father’s Day (34%) Labor Day (47%) grill in each state? Corn Beef or Pork Chicken Seafood Others 3838 JJUULLYY//AAUUGGUUSST 2T 200224 4 AABBAASSTOTO..CCOOMM