44 • May | June 2026 • abasto.com BY ABASTO S eneca Foods Corporation has acqui- red the Green Giant U.S. frozen bu- siness from B&G Foods, marking a significant expansion in the competitive frozen vegetable category. The deal brings the iconic Green Giant brand and related intellectual property under Seneca’s control. In addition, Se- neca gains frozen inventory and manufac- turing operations in Yuma, Arizona. The agreement also includes a supply arrange- ment for certain frozen products produced in Irapuato, Mexico. Operational Capacity Grows The integration of Green Giant expands Seneca’s operational capacity in a category that maintains steady demand among U.S. consumers. Paul Palmby, president and CEO of Se- neca Foods Corporation, stated that the acquisition strengthens the company’s ca- pabilities in frozen foods and expands its reach in that segment. He also highlighted the positive momentum the shelf-stable business has shown since the acquisition in 2023. Palmby also welcomed the employees at the Yuma plant, emphasizing the im- portance of human talent in sustaining in- novation and growth. The addition of the team ensures operational continuity and accelerates product development. Reunification of an Iconic Brand The reunification of Green Giant’s frozen and canned lines marks a strategic milestone. Casey Keller, president and CEO of B&G Foods, noted that the sale is part of a strategy to divest non-core brands, focus efforts, and reduce long-term debt. At the same time, Keller stated that reu- niting the Green Giant frozen brand with the shelf-stable line under Seneca’s owner- ship represents a key step for the brand’s future. Green Giant’s historical strength in the U.S. market provides Seneca with a solid platform to coordinate marketing, innovation, and dis- tribution across both categories. Greater Supply Stability The transaction includes the production facility in Yuma, Arizona, which increases Seneca’s domestic manufacturing capacity. Additionally, the supply agreement for products manufactured in Irapuato ensures continuity of supply while the company fu- lly integrates the acquired business. Seneca positions itself as one of the lea- ding suppliers of processed fruits and ve- getables in North America. The company sources most of its raw materials from more than 1,100 U.S. farms and distributes pro- ducts to approximately 55 countries. Strategic Restructuring at B&G Foods For B&G Foods, the sale is part of a broader port- folio optimization plan. The company will allocate the proceeds to general corporate purposes, including the repayment of long-term debt, the acquisition of assets aligned with its strategy, and the coverage of taxes and expenses related to the transaction. Headquartered in Par- sippany, New Jersey, B&G Foods manufactures and distributes frozen and shelf-stable foods in the United States, Canada, and Puerto Rico. Howe- ver, its leadership has reiterated the need to fo- cus on strategic lines of business. By divesting the Green Giant frozen food brand, the com- pany reduces its expo- sure to non-core assets and strengthens its fi- nancial structure. Seneca Foods Acquires Green Giant U.S. Frozen Business • AGRICULTURAL INDUSTRY