10 • May | June 2026 • abasto.com BY ABASTO T here’s a window in the retail calendar that opens on its own every year—driven by the heat, thirst, and the spending power of His- panic consumers—and lasts just a few months. High temperatures don’t just increase bevera- ge consumption: they boost purchase frequency, drive impulse buying, and open the door to new habits. For retailers, this translates into a speci- fic strategic need: having a diverse portfolio fea- turing brands that Hispanic consumers already know, love, and seek out. Don’t bet on a single category—bet on the entire spectrum of thirst. Five beverage brands with a rich history, great taste, and strong market presence are waiting for a spot in your fridge. The most profitable season of the year for this category is just around the corner. Central America’s #1 Arrives Thirsty for Market Share: Raptor Energy Drink The Taste of Nostalgia With Vitamins: Natura’s and Del Frutal Two brands, one promise: to bring Hispanic consumers the flavor they grew up drinking. Natura’s, the leading nectar brand in Honduras and backed by Unilever, combines real fruit, vitamins A and C, and low sodium in a product that resonates with families and young adults seeking authenticity. Del Frutal, with over 40 years in the Guatemalan market, offers its orange drink with natural pulp—no refrigeration required, enriched with vitamin C, and sweetened with cane sugar—as the ideal choice for repeat purchases in the juice category. Together, these brands build loyalty and fill the shelves with names that Hispanic customers recognize from home. Raptor isn’t here to introduce itself—it’s already made a name for itself. The leader in energy drinks in five of six Central American countries, this Guatemalan brand enters the U.S. Hispanic market backed by a consumer base that recognizes and demands it. Focused on hardworking individuals—men and women who give their all in the most demanding jobs—Raptor is synonymous with volume, brand recognition, and consistent turnover during peak demand months. Pleasure in a Can: 5 Volcanoes Coffee Not all of summer is about thirst for cold water. 5 Volcanoes Iced Co- ffee Latte—in a 12-oz can, Mocha and Vanilla flavors—captures that moment of practical indulgence for the on-the-go consumer. With na- tural caffeine, reduced-fat milk, and an 18-month shelf life, this ready-to- drink coffee diversifies your offering and opens up consumption occa- sions that go beyond hydration. Summer rewards those who are prepared. Just like at the beginning, the window opens on its own, but it’s the shopkeeper who decides whether they have something to sell when the customer arrives thirsty. Hydration With a Kick: Revive Hydro Energy Sports drink or energy drink? The answer, in this case, is both. Revive Hydro Energy redefines the category with a zero-calorie formula that combines electrolytes, natural caffeine, and vitamins B3, B5, B6, and B12. In flavors like Dragon Fruit, Watermelon, and Coconut Lemonade, this product speaks directly to the active consumer who doesn’t want to choose between performance and refreshment. The shelf represents a differentiated entry into a high-growth subcategory. EMBRACE SUMMER WITH THE MOST REFRESHING BEVERAGES