46 • May | June 2026 • abasto.com ARTICLE COURTESY OF GRUPO AJE G rupo AJE, a multinational corporation of Peruvian ori- gin, continues to consolidate its international expansion through a strategy that combines innovation, accessibility, and adaptation to diver- se markets. With operations in more than 20 countries and a presence across four continents, the company has evolved its portfolio to respond to new consu- mer dynamics, keeping closeness to the consumer and the ability to scale proposals across different markets as its central focus. United States: A Key Market for Growth In this new phase of expansion, the United States stands as a strategic market. The company has a presen- ce in the country through its brands VOLT, AMAYU, and DILYTE, with which it seeks to consolidate its posi- tioning in a highly competitive envi- ronment. The approach combines portfolio innovation with the strengthening of distribution, through partnerships with partners who have broad cove- rage and knowledge of the local con- sumer. This strategy allows for rapid scaling and gaining relevance across various channels, from retail to spe- cialized formats. Global Brands with Diversified Regional Presence Grupo AJE’s growth is supported by the international deployment of its brands, each with a defined strategy. VOLT, one of its most widely ex- panded brands, has a presence in more than 18 countries, including Mexico, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Pa- nama, Colombia, Ecuador, Peru, Bo- livia, Venezuela, Nigeria, Cameroon, Egypt, India, Vietnam, and Thailand, in addition to the United States. Dilyte has consolidated its presen- ce in the Americas and other strate- gic markets, reaching 13 countries by 2026. AMAYU, for its part, is present in Peru, Central America, and the United States, strengthening its po- sitioning in markets that value pro- posals linked to natural origin and sustainability. A Strategy That Combines Innovation and Global Expansion Grupo AJE’s ability to operate across diverse geographies is based on a flexible model that prioritizes a deep understanding of each market. This has allowed it to compete suc- cessfully in both emerging economies and developed markets. The company is committed to a combination of con- tinuous innovation and a robust dis- tribution network — key elements for sustaining its global growth. Volt, Amayu, and Dilyte Accelerate Global Expansion We are seeing a clear transformation in consumer preferences. Our focus is to understand those needs and respond with relevant, accessible, and market-tailored proposals” Jesús López Global Expansion Manager at Grupo AJE. A Growth Story from Peru to the World The story of Grupo AJE began more than three decades ago in Ayacucho, Peru, as a family ventu- re with the vision of offering affor- dable beverages to more people. Over time, the company managed to expand into various internatio- nal markets, maintaining a value proposition centered on quality products as the foundation of its growth. The entrepreneurial culture and values of its founders — such as passion, boldness, and the capa- city to innovate — have been key factors in its development and in- ternational expansion. One of the most important mi- lestones in its history was the de- cision to expand beyond the local market, which allowed it to gain experience in diverse contexts and consolidate a flexible operation, close to the consumer and prepa- red to compete globally. The company’s strategy conti- nues its expansion in a landscape where innovation and adaptability set the course. Grupo AJE Drives Growth in the U.S. • GOOD BUSINESS