67 • May | June 2026 • abasto.com 7. “Game-Day Basket” Themed bundles will be a hit. You can create them by country, or even mix products from different coun- tries, making it more entertaining and fostering a sense of the Hispanic community. Consider, for example, the “Game-Day Kit” (snacks + drinks) or the “World Cup BBQ” featuring specific meats or traditio- nal dishes. 8. Instagram Zone: “I Was Here” This could be the opportunity you’ve been waiting for to have your social media presence fully driven by your customers! A soccer-themed photo area where your customers can take a selfie and post it will be su- per unique and iconic. 9. Predict and Win This is one of those ideas that always appeals to us. You can create something really cool in your store by setting up a chalkboard with your customers’ “predic- tions.” The board can change every day, and your cus- tomers can vote on those predictions. 10. Celebrate with a Purpose Finally, let’s not forget that our stores are part of a community. Many Hispanic people rely on nonprofit organizations that help them day to day. What if you launched a campaign among your customers so that, for every goal scored by a Hispanic team or through another initiative, your store supports a local cause? This would be tremendously well-received.