21 • May | June 2026 • abasto.com Bon o Bon’s strategy includes a comprehensive rollout in Hispanic supermarkets and independent sto- res, with a focus on key markets such as Florida, North Carolina, Virginia, New York, New Jersey, Illinois, Texas, and California. Key initiatives include special pac- kaging, end-cap displays, pallets, and promotional islands; high-impact vi- sual POP materials; themed displays and merchandising; special promo- tions on game days; geolocated di- gital activations; and family-sized bundles. These elements not only boost brand visibility but also transform the retail space into an experience, encouraging consumers to linger and driving impulse purchases. Additionally, the campaign is de- signed to connect with three key segments: nostalgic Hispanic consu- mers, who see Bon o Bon as an emo- tional icon; bicultural youth, who blend Latin traditions with American habits; and soccer fans, drawn to pro- ducts linked to sporting experiences. This approach allows the brand to expand its reach beyond the Hispanic market, incorporating new audien- ces and strengthening its position in the U.S. market. In this way, Bon o Bon capitalizes on the sports season by combining a high-turnover product, strong emo- tional equity, and a commercial stra- tegy designed to maximize results at the point of sale. For retailers, joining this initiative not only means adding an attractive product but also actively participa- ting in one of the most significant cultural and commercial phenomena of the year.