16 • May | June 2026 • abasto.com BY ABASTO S pending on snacks and candies in 2026 reflects a clear shift in consumer beha- vior: taste still reigns supreme, but price drives the decisions. New research from Kroger Precision Marketing powered by 84.51° shows how shoppers are indulging, or holding back, on snacks and candies this year. Indulgen- ce continues, but with tighter budget con- trol and higher expectations. The study, conducted in January 2026 among 400 Kroger shoppers, confirms a more strategic mindset. Planning Drives Spending on Snacks and Sweets in 2026 Before even reaching the aisle, most sho- ppers have already made up their minds. 64% decide on the type of snack before buying. Additionally, 57% set their bu- dget in advance, and 52% decide on the flavor profile. However, the brand and package size are usually decided in-store. Flavor leads as the primary purchasing factor. Even so, ingredient transparency is gaining ground. 74% prioritize products made with real ingredients. Likewise, 59% seek options without artificial ingredients or flavors. Half prefer low or no added sugar, and 47% value high protein content. Overall, spending on snacks and sweets in 2026 combines pleasure with prudence. Spending on Snacks and Candies Shifts in 2026 • Continues on page 18 El sabor lidera como principal factor de compra. Aun así, la transparencia en ingredientes gana terreno Special Insert Sweets & snacks