BUSINESS SHOWCASE Paisa Builds Presence in the US with Cheeses and More By Violeta Montes de Oca ama, a company with 24 years of history, arrived in the United States in 2000. Its signature brand, PAISA, has nearly 70 years of history, having been born in Venezuela in 1956. In the United States, it has gained Ta presence and delighted palates with cheeses, its TAMA PRESENCE signature products, and other delicacies. Its portfolio is vast and honors the diversity and richness of Latin American 昀氀avors, a vibrant fusion of native ingredients 14 countries and traditional recipes passed down from generation to worldwide generation. "Each of our products tells a unique story, bringing an authentic experience to your table that awakens the senses," said Daniela Ruiz, Sales and Marketing Manager at Tama Corp. 26 states in the PAISA o昀昀ers everything from traditional and versatile PAISA United States White Cheese to typical chorizos from di昀昀erent countries. "We o昀昀er a palette of 昀氀avors designed to satisfy the most 5 more states are At PAISA we celebrate the best of in the sights with an traditional Latin American 昀氀avors. expansion project diverse palates. 吀栀ese products not only represent ingredients but also cultures and traditions that are the soul of Latin America," said Ruiz. INNOVATION AND NEW PRODUCTS 吀栀e company's commitment is to preserve the authenticity PAISA, in addition to cheeses, has innovative products of 昀氀avors while adapting them to modern needs. 吀栀us, those that complement its portfolio, such as Nacho Sauce, Tuscan seeking to relive a childhood memory or discover a new delight, Linguica, Chicken Bologna, Argentine Empanadas, and PAISA's selection celebrates the culinary heritage that unites imported Havarti and Swiss Cheese. Additionally, the company Latin America. is already preparing a launch that will venture into another product category. 吀栀is is PAISA Multi昀氀oral Honey, cultivated in Turkey, in three di昀昀erent formats. "Paisa honey stands out as a 100% natural product, SIGNATURE PRODUCTS with no additives or preservatives," Ruiz said. 吀栀e 昀氀avors that PAISA o昀昀ers in its 昀氀agship products, such as cheeses, are the key ingredient in many traditional dishes. • White Cheese • Venezuelan Style in different Hard Cheese presentations • Gouda Cheese • Muenster Cheese • Frying Cheese • Mozzarella Cheese in different presentations 7070 NNOOVVEEMMBBEERR/ D/ DECECEEMMBBEER 2R 200224 4 AABBAASSTOTO..CCOOMM