BUSINESS SHOWCASE PPrroodduuccttos Bos Brreeddy Uy USSA TA Trraadde Se Shhooww A Gathering for Success By Hernando Ramírez-Santos roductos Bredy USA held its new portfolio of Mexican handicrafts made renowned annual trade show their debut. last October 11 at the facilities of Samuel Tamez Guerra, director of Productos its main Distribution Center in Bredy USA, emphasized the importance of Houston, Texas. this event: “For Bredy, it is crucial to hold this PSince its inception in 2019, this show every year because, in addition to being event has gained great relevance in the a celebration for all our customers, it allows us industry. On this occasion, it brought together to continue to be the strong arm that connects more than 60 exhibitors from Mexico and them with suppliers. the United States, with an attendance of more than 400 customers, including THE ORIGINS OF PRODUCTOS BREDY USA distributors and buyers from supermarkets Productos Bredy USA began exporting and independent stores. Mexican products from Nuevo León to Texas During the day, attendees enjoyed product in 1995. tastings, promotions, ra昀툀es, live music, and 吀栀e key to its success was its direct sales a wide variety of food. strategy, which allowed it to rapidly expand its customer and product portfolio. AN IDEAL PLACE TO DO BUSINESS In 2010, the company took a major step 吀栀e trade show is an essential platform for forward by opening its 昀椀rst Distribution Productos Bredy USA and its suppliers, as it Center in Houston, Texas, consolidating its allows them to strengthen relationships and position as one of the leading distributors of expand the portfolio of customer options. Latin products in the United States. Among the participating brands are Jarritos, Today, Productos Bredy USA o昀昀ers more Boing, La Costeña, and Tajín. This year, than 5,000 products in several southern U.S. products such as cochinita pibil, sweets, states, including Texas, Mississippi, Alabama, and spices from the La Mojarra brand and a Louisiana, the two Carolinas, and Florida. 6688 NNOOVVEEMMBBEERR/ D/ DECECEEMMBBEER 2R 200224 4 AABBAASSTOTO..CCOOMM