BUSINESS SHOWCASE The Path to Success with Venezuelan Products PRIDA IMPORT AND EXPORT Courtesy of Prida riscilla and Daniel Moussa embar- where we're drawing from, from that attachment to my ked on the adventure of emigrating own, to the products that I no longer have because I had and, in 2016, when they arrived to to leave the country to 昀椀nd a better life," says Daniel. live in the United States, they foun- To capitalize on the growth of the Venezuelan Pded the company Prida Import and community in the United States, Prida is continuously Export. In a 昀椀re just days before starting this new incorporating new products and establishing allian- adventure, they lost everything and had to start the ces with new distributors, having coverage and with American dream from scratch, never imagining the options for continuous growth in 23 states throughout growth they would experience in the years to come. the American territory. 吀栀e current business oppor- 吀栀ey started with a project selling vehicle parts, but tunity continues to grow, with many establishments the road was not easy. 吀栀ey worked for Uber and other that currently do not concentrate the entire portfolio or activities until they saw an opportunity in casabe, none of the most demanded products of the Venezuelan a cassava-based bread that Venezuelans community, originating a wide commercial range frequently consume. 吀栀is opened doors and derived from the entry in the last two years of almost created new needs to incorporate other tradi- 3,000,000 Venezuelans through the border. tional Venezuelan products that were in high portafolio o ninguno de los productos mas deman- demand and no one was meeting that need. dados de la comunidad venezolana, originando esto 吀栀ey started knocking on doors at di昀昀erent esta- un amplio abanico comercial derivado del ingreso en blishments, initially in Miami. 吀栀us, they began los últimos dos años de casi 3,000,000 de venezolanos generating opportunities with new clients and por la frontera. new territories derived from the growing demand for Venezuelan products for all those who had 昀氀ed the Venezuelan dictatorship. Special mention to Priscilla, a woman of faith, who in the most di昀케cult moments with an eight-month pregnancy, was the one who took the reins of the family and pushed her husband not to give up with her mental strength as a mother and wife, to move forward and not return to her country, despite the adversities. “It was a story of evolution that we are telling publicly for the 昀椀rst time with emotion because we always say that we never in our dreams would have execu- ted this in seven years, now being considered Prida as the most important company of Venezuelan products in the United States, concentrating 90% of the imported portfolio and representing 16 emble- matic Venezuelan brands such as Alimentos Polar, Jose Puig, Once Once, among others,” said Daniel. With two warehouses of their own, 17,000 and 8,000 square feet, they are located in the city of Doral, Florida, with a portfolio of approximately 250 SKUs of the main brands that the Venezuelan consumer demands. Daniel acknowledges that a large part of the growth of the Prida brand has been as a result of the migration of millions of Venezuelans, who left their country due to the di昀케cult socioeconomic and political conditions that the South American country is experiencing. Many of them are now in the United States. “All these Venezuelans are people who eat and Daniel Moussa, founder of Prida. yearn for a piece of their homeland, that's why our logo says 'We don't sell products, we sell emotions'. 吀栀at's 6666 NNOOVVEEMMBBEERR/ D/ DECECEEMMBBEER 2R 200224 4 AABBAASSTOTO..CCOOMM