BUSINESS SHOWCASE SaSalleess d deell I Isstmtmoo ( (SSIISASA)) Aims to Conquer More Palates By Violeta Montes de Oca he flavor of salt from the involving water wells, evaporation, Mexican subsoil seeks to and cooling. 吀栀e result is a salt with conquer palates across the the highest standards of 昀氀avor, hygiene, United States. That is the and quality. Tgoal of Sales del Istmo (SISA), a company belonging to Grupo Cydsa (one of the most PRESENCE relevant in Mexico) and with a presence in the United La Fina salt has a presence in di昀昀erent states of the States for more than 11 years. United States, such as Florida, Texas, California, This company is responsible for products as Illinois, North Carolina, Georgia, and Arizona, as well distinguished as La Fina salt, a product that began in the as in the Northeast (Connecticut, Delaware, District 1960s in Mexico and is gaining ground in homes, retail of Columbia, Maine, Maryland, Massachusetts, New shelves, and food service kitchens in the United States. Hampshire, New Jersey, New York, Pennsylvania, The salt mine of Sales del Istmo (SISA), in Puerto Rico, Rhode Island, Vermont, Virgin Islands, Coatzacoalcos, Veracruz, is Virginia, and West Virginia). the largest evaporated salt facility in the Americas. 吀栀e "We've just entered a national food salt is extracted from the service chain. The idea is to grow in this subsoil, going through a process distribution channel. For the next year, we want to develop our territorial coverage nationwide,"Francisco Granell of SISAMEX in the United States told Abasto Media. La Fina salt comes in various presentations, such as a 26-ounce container and 25 and 50-pound bags QUALITY IN ALL ITS PRODUCTS Sales del Istmo (SISA) has been recerti昀椀ed according to the FSSC-22000-2013 standard, which guarantees the safety of its salt used in food production. 吀栀e salt produced by SISAMEX is also certi昀椀ed as Kosher and Halal Quality Food. Additionally, the company meets rigorous standards that accredit it as a world- class supplier that adheres to responsible and ethical business practices. 6464 NNOOVVEEMMBBEERR/ D/ DECECEEMMBBEER 2R 200224 4 AABBAASSTOTO..CCOOMM