FOOD INDUSTRY 2024 REVIEW 2024: TRENDS AND CHALLENGES THAT MARKED THE YEAR By Violeta Montes de Oca n 2024, middle-class consumers are interest in local and sustainable products, driven by feeling the pressure and worrying about food tourism and the search for authentic experiences. in昀氀ation, but they continue to spend According to the International Food Information regardless of age. Both brand loyalty Council’s (IFIC) Food & Health Survey, "fresh" (39%) Iand high quality play a signi昀椀cant role emerged as the most common criterion used by consu- in their purchasing decisions. mers to de昀椀ne "healthy" food, followed closely by "good 吀栀erefore, companies must pay close attention to source of protein" (37%) and "low in sugar" (35%). what consumers want, as indicated by a report from In this 2024 recap, industry leaders explain what the global 昀椀rm McKinsey & Company titled "State of they consider having been the most critical moment, the Consumer 2024: What's Now and What's Next?" as well as the opportunities they identi昀椀ed in the Industry leaders interviewed by Abasto Magazine market this year and how they took advantage of agree that the trends of 2024 re昀氀ect a shift towards them. What’s next for the industry in 2025? Read the healthier and more personalized options. Ready-to-eat predictions in the next edition of Abasto Media. foods remain popular. Additionally, there is a growing (CONTINUES ON PAGE 44) 4242 NNOOVVEEMMBBEERR/ D/ DECECEEMMBBEER 2R 200224 4 AABBAASSTOTO..CCOOMM