OUR COVER TThhe We Woorrlld Ld Leeaaddeerrs is inn PPee氀氀氀氀eett--BBaasseedd S Snnacacksks By Hernando Ramírez-Santos ounded in 1980, Palmex began as a family business in GLOBAL POSITIONING WITH EVANS Monterrey, Nuevo Leon. In its early days, the company In 2022, Palmex partnered with Wind Point had only 昀椀ve employees and one production line for its Partner, a Chicago-based private equity 昀椀rm, 昀椀rst products, which quickly gained popularity. to strengthen its development in the Americas. F吀栀e company's growth was accelerated. Specializing As part of this partnership, Palmex integrated in the manufacture of pellets, a raw material used in snack with Evans Food Group, the world's largest produ- production, Palmex positioned itself as Mexico's leader in cer of chicharrones, marking an important milestone this sector. for both companies. In 1984, Palmex entered the U.S. and Canadian markets and Evans is recognized globally for its private-label cracklings, expanded into Central and South America in 1990. which supply some of the world's leading snack brands. As demand grew, the company doubled its production capacity in 1998 by opening a Puebla plant and BUSINESS OPPORTUNITIES AT THE PLMA SHOW later expanded it in Monterrey in 2010. 吀栀ose interested in learning about Palmex Evans's products and services will have the opportunity to connect at the Private WHAT ARE PELLETS? Label Manufacturers Association (PLMA) trade show, which Palmex pellets are semi-processed will be held in Chicago on November 17-19, 2024. products made from wheat, corn, At this private label trade show, Palmex Evans will promote potato, and pork rinds, essential in the its 昀氀agship products - Mainstream, Hispanic, Tortilla Chips, manufacture of snacks. Unlike 昀椀nished Better for You, and Pork Rinds - highlighting its ability to inno- snacks, pellets require an extrusion or vate in the snack market. molding process, forming small struc- 吀栀anks to its strong focus on quality tures that acquire the texture and and teamwork, Palmex Evans 昀氀avor characteristic of snacks after continues to strengthen its being cooked (usually fried or in昀氀ated leadership in the food with hot air). industry as a supplier 吀栀is process allows the crea- of the best snack tion of unique and varied pellets. shapes, which gives With their brands great 昀氀exibi- expertise and lity in designing their capabilities in final products. In manufacturing addition, the pellets private label are easy to store and products, they transport, making o昀昀er innovative them ideal for mass solutions to their production in various business partners parts of the world. worldwide. 2626 NNOOVVEEMMBBEERR/ D/ DECECEEMMBBEER 2R 200224 4 AABBAASSTOTO..CCOOMM