Día Nacional del Taco, Abasto Magazine

El 4 de octubre se celebra el Día Nacional del Taco en Estados Unidos. ¿Conoce la historia del Taco Tuesday y su importancia a nivel nacional?

FOOD INDUSTRY CELEBRATING Hispanic Heritage DDiidd so sommeeoonnee sa sayy t tacacooss?? October 4 is National Taco Day By Violeta Montes de Oca ctober 4 is National Taco Day in the United States. He shared the idea with other franchisees, who eventually 吀栀is food is so popular that each year Americans changed the name to “Taco Tuesday.” consume more than 4.5 billion tacos, according to 昀椀gures from World Metrics. 吀栀e average person eats 46.7 pounds of tacos per NATIONAL TACO DAY Oyear, which is similar to the 46 slices of pizza an American eats annually. 吀栀e taco chain Del Taco is behind making October 4 National October 4 is National Taco Day in the United States. Taco Day. In 2009, it enacted it as part of an advertising 吀栀is food is so popular that each year Americans consume campaign. Taco Cabana, another Texas-based chain, adopted more than 4.5 billion tacos, according to 昀椀gures from World the date the following year. Metrics. According to 昀椀gures from World Metrics, the taco industry 吀栀e average person eats 46.7 pounds of tacos per year, which could reach $53.11 billion by 2026. is similar to the 46 slices of pizza an American eats annually. 吀栀e reason behind these numbers may be because Taco Bell Continues on page 60. and its franchises operate more than 7,400 restaurants serving more than 42 million customers each week in the United States. THE STORY BEHIND TACO TUESDAY In 1979, Gregory's Restaurant & Bar in Somers Point, New Jersey, began promoting Taco Tuesday and trademarked the term in 1982. All indications are that the owner chose Tuesday because the bar on the same street had a “Drink and Get Drunk Wednesday.” In the 1980s, David Olsen, owner of a Taco John's in Minnesota, coined “Taco Twosday” to advertise a two-taco deal for 99 cents on Tuesdays, the restaurant's weakest day. 5858 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM