Heritage Grocers Group lleva su programa de lealtad a El Rancho, Abasto Magazine

'El Rancho Rewards' es el programa de lealtad que mejorará la experiencia de compra y aportará más valor para los clientes de El Rancho.

FOOD INDUSTRY CELEBRATING Hispanic Heritage Heritage Grocers Group Expands Loyalty Program to El Rancho By Abasto eritage Grocers Group announced its recent rewards to ‘My Card’ or the ‘Cart’ icon. Upon checkout, customers need program expansion to El Rancho Supermercado, one to enter their phone number, or present the barcode on ‘My of its banner companies with 29 stores across Texas Card’ or the ‘Cart’ icon, to redeem their o昀昀ers. and Kansas. 吀栀is expansion further uni昀椀es Heritage’s banner Customers that opt-in and Hcompanies under one loyalty program, enhancing the participate can: overall shopping experience and unlocking even more value • Clip digital coupons for its customers. • Earn and redeem points on ALL purchases “Building on the successful launch of Heritage’s rewards • Enjoy and access exclusive weekly offers program for Cardenas Markets in February, we are proud • Receive one point for every $1 spent to extend this program to the loyal customers of El Rancho • Save big on El Rancho’s digital deal of Supermercado,” said Adam Salgado, Chief Marketing O昀케cer of the week HGG. “吀栀is latest expansion to El Rancho will create signi昀椀cant • Take advantage of seasonal offers and added value for both existing and new participating customers. promotional discounts 吀栀e rewards and data accessed from this program will also help HGG further specialize the dynamic About El Rancho Supermercado shopping experiences we o昀昀er to Headquartered in Addison, Texas, El Rancho Supermercado our customers in a personalized opened its doors in 1988 and has since been dedicated to manner.” making Hispanic customers feel at home. Founded by strong family values, El Rancho Supermercado provides a great variety of products of the highest quality and freshest produce. It is El Rancho Rewards always attentive to its customers’ needs to ensure a great shop- 吀栀e ‘El Rancho Rewards’ ping experience. mobile app is available for El Rancho Supermercado is one banner of Heritage Grocers download from the Apple Group (HGG), a leading specialty, ethnic food retailer that App Store or Google Play. o昀昀ers an extensive assortment of traditional and specialty Customers can also sign grocery items to communities. Headquartered in Ontario, up for the new loyalty California, Heritage Grocers Group operates in six states: program and start enjo- California, Texas, Nevada, Arizona, Kansas, and Illinois, with ying amazing benefits a total of 58 stores under the Cardenas Markets banner, 29 by visiting El Rancho stores under the El Rancho Supermercado banner, 21 stores Supermercado Rewards. under the Tony’s Fresh Market banner, and 7 stores under the After enrolling in the Los Altos Ranch Market banner. program, all custo- mers have to do to access their o昀昀ers is tap ‘Clip and Save’ to add their favorites 4646 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM