Tendencias para Halloween, 2024, Abasto Magazine

El informe 'Mars Tricks, Treats and Trends' expone que el 76% de los compradores adquieren caramelos para repartirlos mediante el método "Dulce o Truco".

FOOD INDUSTRY CELEBRATING Hispanic Heritage Continuation of page 68. Generation Z, Candy for You, Candy for Me “Halloween Heroes” The “Mars Tricks, Treats, and Trends” report also shows that more than three-quarters (76%) of consumers who plan to celebrate Halloween buy candy to hand out via trick-or- treat or in baskets to greet guests. More than half (53%) buy it to treat themselves. 32% Chocolate is a Favorite, But of Generation Z expects that their Halloween Youngsters Prefer Gummies plansto be bigger than in previous years. Whether consumers give themselves or trick-or- treaters treats, chocolate is the favorite Halloween 17% flavor. They are more likely to make multiple trips However, the report reveals new preferences. While to buy candy. chocolate is generally preferred among all candy shop- pers (88%), gummies are a favorite among younger generations (56% Millennials and 60% Gen Z). The report's findings underscore the pivotal role of candy in the Halloween celebration. By better under- 36% standing consumer tastes and trends, retailers can better prepare their marketing campaigns to make the of Generation Z plan to celebrate Halloween most of this season of candy and snack sales. more than a month in advance. Some plan Halloween six months in advance. 7070 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM