Raptor Energy Drink para los "Hard Workers", Portada Abasto Magazine

Raptor, la bebida energética con gas, celebra 10 años de presencia en Estados Unidos conquistando a los trabajadores más tenaces.

COVER ARTICLE EELL E ENNEERRGYGY D DRRIINNKK tthEhE e enernerggyy d drriinknk FOR “HARD WORKERS” By Violeta Montes de Oca he carbonated energy drink Raptor celebrates RAPTOR FLAVOR ten years in the United States by winning Raptor stands out with its original fruit punch 昀氀avor and over the most tenacious workers. 吀栀e brand zero-sugar variety. For those seeking something healthier, a originated in Guatemala in 2008 and is known new 昀氀avor is now available: guarana extract, based on green tea. for providing long-lasting energy, will soon “吀栀is year, we are bringing new 昀氀avors that will be unveiled Tlaunch new 昀氀avors. in September-October for the Central American market and Its name is inspired by the Velociraptor, a daring, fast, 昀椀erce, also the United States,” continues Hernández. and intelligent dinosaur with lots of energy and determination In addition to its 昀氀avor and bubbles, Raptor has something to get what it wants. 吀栀at’s how Raptor approaches the market. unique: a blend of taurine, ca昀昀eine, and vitamin D to provide “Hard workers” perform strenuous tasks all day and need energy and boost throughout the day for those who need it. energy to keep up their pace. 吀栀ey work long hours, sometimes Drinkers also experience an emotional sensation of being in extreme climates of intense sun, rain, or cold, and at other faster, more determined, bold, energized, and capable of times need to stay alert during long periods. Examples overcoming challenges. include construction workers, gardeners, transport workers, agricultural workers, security personnel, healthcare workers, WINNING PRODUCT and more. Raptor comes in a 16-ounce can and a 20-ounce PET bottle. “Raptor is a winning brand that maintains leadership 吀栀e latter has won over consumers because the drink can be positions in the energy drink category in Central America, with opened, tasted, and enjoyed throughout the day. a strong presence and sales in other important In addition to its flavor and presentation, another markets like the Caribbean region, the USA, advantage is the suggested price of $1.99 per unit, which and others,” says Irene Hernández, Marketing o昀昀ers “Value for Money” to all consumers Manager at EDT USA. Its primary consumers are the Central American community living in the United States and familiar with the brand. Its taste is unique compared to what’s on the market. Its advantage is the feeling of freshness.