Consultoría externa en tiendas, Abasto Magazine

La consultoría externa le ayudará a mejorar su empresa guiándolo a formas de operación más rentables y productivas.

ADVICE CELEBRATING Hispanic Heritage TThhe Re Reettaaiil Al Accaaddeemmyy EXTERNAL HELP TO IMPROVE OUR STORES By Julio Ibáñez, [email protected] product placement within the store. owadays, it is increasingly common for retailers to seek A consultant or team of experienced and quality retail external consulting services to develop improvement professionals must know exactly how, where, and when to place plans for our stores that can cover virtually all products, and consumer behaviors that are often not included departments, optimizing sales, purchasing, logistics, in standard practices. services, and overall pro昀椀tability. For example, supermarkets often 昀椀nd it better to place milk N吀栀e main goal is to increase sales by generating more in the back corners of stores, knowing that it is a product almost customer tra昀케c to stores and attracting them to the products everyone needs. 吀栀is ensures that customers pass by other we sell. merchandise or products and may eventually buy them as well. If we focus on improving the operations of each of our stores, we delve into the details of each location. EXPERIENCE IS CRUCIAL Similarly, a supermarket consultant can help with sta昀昀 AREAS OF ANALYSIS FOR STORES productivity issues, understanding how and when peak hours External consulting will work to analyze and enhance occur, and communicating this information to the sta昀昀. promotions, sales operations, each team of associates, 吀栀ey also understand the skills needed to succeed within supervisors and managers, store marketing, as well as the sales teams, especially since the skills required for the design and layout of the sales 昀氀oor. Cosmetics Department can be completely di昀昀erent from those Historically, the hiring of these services has always been needed for the Meat Department or Fresh Produce. done before opening a business or a new supermarket chain. When hiring a consultant for our supermarkets, it is It is key to have an external and neutral view of the situation important to consider: of our stores periodically, which obviously represents an 吀栀e existence of a degree may or may not be important, additional expense. but the consultant must have a wealth of knowledge and However, the short- and long-term bene昀椀ts should justify quanti昀椀able results in various supermarket chains similar to this expense. Implementing new, more profitable, and ours to support their desire to work in our stores. productive ways of operating in our supermarkets can make 吀栀e consulting team must also be capable of advising, the di昀昀erence between success and failure. designing strategies, analyzing, and presenting a genuine general diagnosis of the chain on how to manage and improve BENEFITS OF CONSULTING the operational process in any department. Consulting will identify hundreds of improvement Above all, the consultant must understand the challenges opportunities in each of the departments that are audited. of managing our supermarkets and how external help Moreover, consulting in our supermarkets can also assist will signi昀椀cantly improve all levels of our business in the with the geographic location of future openings, as well as medium term. 8484 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM