Programa de lealtad, La Bonita Supermarkets, Abasto Magazine

El programa de lealtad de La Bonita Supermarkets fideliza a sus clientes a través de promociones, cupones digitales y créditos canjeables en la tienda.

IN THE NEWS CELEBRATING Hispanic Heritage Success Strategy Loyalty Program Increases La Bonita Supermarkets' Advantage By Ron Margulis igh stakes gamblers in Las Vegas are used to getting were very expensive, and the technology wasn't quite there. perks for being loyal to one casino or another. Now, With AppCard, the technology was easy to synch with our residents of the city have a similar reward opportunity point-of-sale system and we were quickly on our way to o昀昀ering when they shop at La Bonita Markets, a seven-store the program to our shoppers,” said Martinez. chain (soon to be eight) with a great selection of HHispanic foods and high-quality service. HOW CLUB BONITA WORKS As other Hispanic and general line supermarket retailers 吀栀e Club Bonita loyalty program works this way - points are have moved into the metro area and awarded at a rate of one point per dollar spent. 吀栀ere are also targeted the community’s Hispanic digital coupons and double point promotions on select items populations, La Bonita supported by suppliers, the retailer or both. Markets realized loyalty “吀栀e members of Club Bonita are our core shoppers who programs could create spend much more than average and visit the stores more often. a potential advantage 吀栀ey also shop online more. 吀栀ese are our ‘whales,’ and we want over those newcomers to treat them well,” he explained. and an opportunity to 吀栀e loyalty program is works with La Bonita’s ecommerce capture and solidify an platform from eGrowcery, so Club Bonita members get credit underserved market. for purchases made online that can be redeemed in the store. A r m a n d o Martínez, co-owner BENEFITS OF AN INTEGRATED SYSTEM of La Bonita, met a few eGrowcery features a module that helps the grocer easily technology vendors at integrate these dishes into the overall digital experience and industry trade shows the AppCard system rewards shoppers of the category across and determined AppCard all buying channels. checked all of his A signi昀椀cant element of the AppCard platform is the requirement boxes. accessibility to shopper analytics. 吀栀e system generates weekly “We looked into reports showing the number of points issued and the number loyalty programs of customers who redeemed the points. in the past and “The analytics we get from the system show the real t hey bene昀椀ts we are achieving by giving more and more value to the shoppers,” Martinez said. 1818 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM