Salsa Huichol, Hot Sauce, 75 años de sabor, Abasto Magazine

Conozca la historia y expansión de Salsa Huichol Hot Sauce desde Nayarit en 1949 hasta su meta de alcanzar todo el mundo en 2030.

BUSINESS SHOWCASE CELEBRATING Hispanic Heritage 75 years of 昀氀avor: Salsa Huichol’s history and expansion From Nayarit in 1949 to the whole world in 2030 By Violeta Montes de Oca ctober marks 75 years since Don Roberto Lopez invested 40 pesos in his mother’s salsa recipe. His STAR PRODUCT father, Don Cayetano, 吀栀e 6.4-ounce Salsa Tradicional is the Oconvinced him not to main star of Salsa Huichol, but the big emigrate to the United States and revelation is the Salsa Negra. start his own business. Today, 吀栀is has gained prominence that “small” venture that began and is the leading promoter in in Tepic, Nayarit, as Salsa the U.S. business because it is Huichol has grown into 昀椀ve the least spicy. Upon tasting successful products that have it, consumers fall in love with crossed borders. its texture and 昀氀avor, which 吀栀e vision of this venture is improves sales of the rest of to have global coverage. the 昀氀avors. 吀栀e preferences, “吀栀e vision of the business palates, and customs of the is focused on having the Mexican community worldwide presence of our brand in all the are reason enough for Salsa commercial chains and national Huichol to have developed 昀椀ve distributors in the United States; 昀氀avors: traditional hot, black, lime, achieving with this to be present in all habanero, and snack. the tables of all styles of restaurants, in the kitchens of Hispanic homes, in addition to 75 YEARS IN OCTOBER other ethnic groups,” explained to Abasto Magazine Although October is Salsa Huichol’s anniversary Luis Alfonso García Jiménez, of the company Trustknnect, date, the hard work continues this year. responsible for the Global Export division. “We are in the process of launching the global structure, 吀栀e unparalleled 昀氀avor and quality of Salsa Huichol are and this has involved redoubling more e昀昀orts to achieve the re昀氀ected in its presence in the United States, where it is already business expansion goals,” said Alfonso Lopez Acosta, sales in all independent Hispanic retail chains and in every state in director of Salsa Huichol. the country, thanks to Walmart USA. Meanwhile, distributors will be recognized and invited to 吀栀anks to the di昀昀erent 昀氀avors of Salsa Huichol, its presence private events for the last quarter of the year. With more time has increased. 吀栀e distributors serve the American Union with and planning, celebrations will come in 2025. four of the 昀椀ve 昀氀avors, which opens the doors to its vision 2030. Salsa Huichol aims to reach 100 years or more and continue Currently, 15 people are responsible for the production sharing the legacy of the 昀氀avor and quality of Don Roberto capacity, while it has more than 500 business partners. Salsa Lopez’s secret recipe around the world. Huichol is in Mexico, Canada, Guatemala, Chile, Panama, and Spain and is in the process of opening in Central America and the Caribbean. 3232 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM