¿Cómo compra la gente en las cajas de cobro? Abasto Magazine

Descubra las oportunidades para mejorar el área de cajas de cobro. La rapidez, personalización y facilidad de compra son factores claves lograrlo.

FOOD INDUSTRY CELEBRATING Hispanic Heritage How Do People Buy at Checkout? By Violeta Montes de Oca comprehensive analysis published in June 2024 OPORTUNITIES TO REDIFINE THAT ROLE OF THE by Circana revealed that beverages outperformed CHECKOUT snacks, confections, and general merchandise in Circana's analysis indicates opportunities for the checkout checkout sales. area, such as balancing the need for speed, personalization The percentage of snacks sold with any and positive shopper engagement: Am erchandising support in the total U.S. grocery channel represents 37% of checkout units, while snacks are in • Personalization. Know your buyer and match o昀昀ering second place with 36%, followed by confections with 35.8% and to increase engagement. general merchandise with 31.2%. • Increase buyer happiness. Build a positive impression According to the Circana study “Checkout Trends in 2024, as the shopper leaves the store. Focusing on the U.S. Grocery Channel,” most shoppers make • Maintain space for impulse buying. Enable slowing to regular visits to physical stores. maintain the chance for impulse purchases with an optimized 吀栀e document revealed that checkout merchandising is assortment at self-checkouts. critical, and 83% shopped in-store the last time they bought • Role of store personnel. Evaluate the role of personnel groceries for the household. In comparison, 71% went on at self or mobile checkouts and secure an opportunity for a grocery shopping trip inside a physical store within the proactive engagement, such as o昀昀ering product samples or a previous week, and 65% will buy all groceries in a physical helpful conversation store in the next four weeks (no online delivery and pickup). • Expand buyer base. Seek the engagement of buyer Carbonated beverages and water represent $808 thousand in segments less likely to buy at the front of the store by widening average-dollar sales per store. Carbonated beverages comprise product selections, leaning into seasonal and limited-time 4.9% of dollar sales from a year ago, the most signi昀椀cant amount o昀昀erings versus salty snacks, natural cheese, beer, bread, wine, bottled water, dairy milk, or frozen dinners. SELF-CHECKOUT The document also reveals that 70% of shoppers used self-checkout lanes at least 50% of the time when buying food, beverages, and household products in the last six months. 吀栀is is in contrast to the 52% of shoppers who used a self-checkout lane during their most recent grocery trip. DATA The new products are fundamental 21% of the units sold at the self-checkout were new products 19% of shoppers checking out want to try something new 4848 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM