Salsa Huichol, Hot Sauce, 75 años de sabor, Abasto Magazine
Conozca la historia y expansión de Salsa Huichol Hot Sauce desde Nayarit en 1949 hasta su meta de alcanzar todo el mundo en 2030.
1949 Don Roberto Lopez created and launched the 1993 Re-engineering of brand with an initial capital of production at the original 40 pesos. He started in bars, plant, improving costs and cantinas, and restaurants in production of the sauce. Tepic, Nayarit. 2005 The plant moved, 1955 Salsa Huichol is the and production grew to leader in the state of Nayarit. 100,000 bottles per shift daily. 1960 Achieves wide 2009 Distribution through- distribution, being a leader in out Mexico and begins formal Nayarit, Sinaloa, Sonora, and export to distributors in the Baja California. U.S. Salsa Huichol’s history and expansion 1972 The brand changed 2014 The plant is sustainable, so- from manual to mechanical cially responsible, and environmentally 昀椀lling. friendly thanks to the implementation of a photovoltaic system and solar 1979 Informal export to boilers. California, due to high demand from Nayarit. 2024 Formal opening of the Global 1988 Salsa Huichol bottle Export division with Trust Knnect. changes from glass to PET. AABBAASSTOTO..CCOOMM SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 3333
Abasto Magazine: September/October 2024 - ENGLISH Page 32 Page 34