48�SEPTEMBER / OCTOBER 2025�ABASTO.COM WHY HISPANIC PRODUCTS THRIVE IN THE U.S. Abasto: Why do you think Hispanic food pro- ducts are doing so well in the U.S.? John Tsiones: Hispanic families value home coo- king and spending time together. Food is the cen- terpiece of that lifestyle. It’s authentic, it’s daily, and it’s family-driven. Tat’s why the Hispanic food segment continues to grow—it refects a dee- per cultural connection. LISTENING TO THE CUSTOMER Abasto: Your job is to source the right pro- ducts. How do you know what will work for your customers? John Tsiones: Te great thing about Hispanic sho- ppers—they’ll tell you what they want. Tat’s why we need to stay nim- ble. Tough we’re a large company, we operate like a small one. We listen to our customers, our emplo- yees, and respond quickly. Te market’s always chan- ging, and you have to evol- ve with it. EVOLVING HABITS AND NEW OPPORTUNITIES Abasto: What changes have stood out to you in recent years? John Tsiones: A big one is the growth in re- ady-to-eat meals. We’ve expanded our hot food oferings, and they’ve taken of. Customers still love to cook, but they also appreciate convenien- ce. So we’re seeing more demand for prepared meals—they’re a growing category. LOOKING AHEAD Abasto: Based on your experience, what’s next for Hispanic supermar- kets and products in the U.S.? John Tsiones: I see con- tinued growth. Mains- tream retailers are trying to break into this space, which shows how valua- ble it is. It’s competition, yes—but it also creates awareness. Hispanic pro- ducts are gaining more visibility, and I believe there’s a bright future ahead for our industry. GROWING WITH THE COMMUNITY With a deep understan- ding of the Hispanic consumer and a legacy rooted in family values, Cermak Fresh Market continues to lead by staying true to its com- munity and responsive to changing trends. As Hispanic cuisine beco- mes more mainstream, industry veterans like John Tsiones are positio- ning their stores to grow alongside shifting tas- tes—and deeper cultural connections. Continues on page 46...