4�SEPTEMBER / OCTOBER 2025�ABASTO.COM SPECIAL INSERT Agriculture industry By Abasto T he International Fresh Produce Association’s (IFPA) Global Produce & Floral Show 2025, taking place from October 16-18 in Anaheim, CA, will drive industry growth with cut- ting-edge technology, bold ideas, and game-changing connections. Here is the lineup of key- note speakers, featuring everyone from business lea- ders to adventurers. To get the most out of the Global Show, an All-Access Pass is a must-have. “Te Global Produce & Floral Show is where the world’s fresh produce and foral leaders come toge- ther to spark the future of fresh – no matter which continent they call home,” said IFPA CEO Cathy Bur- ns. “From Mexico’s vibrant growing regions to Europe’s cutting-edge technologies and Asia’s emerging mar- kets, this event connects every link of the supply chain. Here, innovation meets opportunity, and trends transcend borders – with thousands of global buyers, suppliers, and vi- sionaries gathering to share solutions, forge partner- ships, and inspire what’s next for fruits, vegetables, fowers, and plants world- wide.” SPEAKERS AT THE GLOBAL PRODUCE & FLORAL SHOW 2025 IFPA GLOBAL SHOW 2025: SPEAKERS, DATES, AND SESSIONS THURSDAY, OCTOBER 16 Cathy Burns, CEO of the International Fresh Produ- ce Association, will kick of the event at 8:45 AM. She will share the IFPA’s vision on key trends, challenges, and opportunities, highli- ghting their signifcance for the association’s members and the global fresh produ- ce and foral community. From 1:00 PM to 2:30 PM, Sarah Robb O’Hagan, an exe- cutive, entrepreneur, author, and founder of Extreme Li- ving, will deliver the keynote address, “Leading Trough Turbulence.” In her speech, she will ofer insights on how to leverage headwinds to sharpen performance and tailwinds to accelera- te success. She will challenge the audience to reshape the com- petitive landscape. Following her address, a panel of industry leaders will discuss how to apply O’Hagan’s high-performance principles to today’s most pressing challenges, from supply chain disruptions to changing consumer behavior. FRIDAY, OCTOBER 17 At 8:35 AM, Erik Weihen- mayer, who has climbed Mount Everest and kayaked the Grand Canyon, will share powerful lessons on how to live a “Life Without Barriers.” Trough stories of extreme challenges and triumphs, Erik will explore how individuals and teams can turn adversity into an advantage, build strong su- pport systems, and achieve seemingly impossible goals. SATURDAY, OCTOBER 18 Te Women’s Fresh Pers- pectives Breakfast is at 7:45 AM. Tis event brings together fresh produce and foral professionals from across the global supply chain for meaningful con- nection, growth, and inspi- ration. Tis year’s keynote speaker is Amy Trask, former CEO of the Raiders and current analyst for CBS Sports. As the frst female front-ofce executive in the NFL, Amy is a true pioneer in both business and broad- casting. Amy will share candid insights on leadership, resi- lience, and how to get a seat at the table. 4�SEPTEMBER / OCTOBER 2025�ABASTO.COM