PANORAMA EDITORIAL Director Fod as a cultural conector Troughout Latin America and in Hispanic commu- nities in the US, food is much more than sustenance: it is memory, identity, and expression. From the stea- ming tamales in Grandma’s kitchen to the aroma of carnitas at a local taqueria, our dishes tell stories of migration, resilience, and love. Every bite is a tribute to our roots. Our favors cross generations and borders. Tey are celebrated in home kitchens, street festivals, restau- rants, and supermarket shelves across the country. Tis culinary infuence has become one of the most powerful and unifying forces in our culture, and one of the most successful. A growing economic force in the US Te Hispanic food industry is a booming economic engine. Hispanic food and beverage companies are growing at a rapid pace, while large retailers are in- creasingly recognizing the demand for authentic pro- ducts—from tortillas and salsas to tropical beverages and sweet breads. According to recent industry reports, Hispanic consumers represent one of the most infuential de- mographic segments in the US grocery market. Teir E very year, from September 15 to October 15, the United States commemorates National Hispanic Heritage Month, an occasion to recognize and celebrate the cultural richness, contributions, and history of Hispanics in this country. At Abasto Media, we are proud to pay tribute to the traditions that have shaped our communities, our families, and our businesses. And when it comes to traditions, nothing speaks louder—or with more flavor— than our food. CELEBRATING THE CULINARY LEGACY AND ECONOMIC POWER OF HISPANIC CULTURE FLAVORS OF OUR HERITAGE: purchasing power continues to grow, driving innova- tion and opening space for new brands and suppliers that keep our traditions alive. Distributors, manufacturers, and retailers who va- lue the cultural richness of our cuisine are not just selling products: they are sharing stories, building bridges, and creating economic opportunities. Celebrating our busines comunity At Abasto Media, we recognize the efort and vision of the entrepreneurs who bring Hispanic favors to every corner of the country. Whether through family businesses, multigenerational brands, or new star- tups that are transforming the food landscape, these businesses are cultural ambassadors and job creators. Tey demonstrate every day that honoring our heri- tage is also a recipe for growth. A special edition to celebrate in style In this special edition, in addition to commemora- ting Hispanic Heritage Month, we have an exclusive supplement dedicated to the IFPA Global Produce & Floral Show, one of the industry’s most important trade shows. Trough this supplement, we highlight the leaders, products, and innovations that are se- tting the course for the fruit, vegetable, and fower sector, with an increasingly strong and relevant His- panic presence. During Hispanic Heritage Month, we in- vite you to discover, support, and celebrate the people behind each product. Let’s con- tinue to elevate our culture, strengthen our communities, and share the favors that unite us. Happy Hispanic Heritage Month! 6�SEPTEMBER / OCTOBER 2025�ABASTO.COM