34�SEPTEMBER / OCTOBER 2025�ABASTO.COM Zambos Plantain Chips Tajín®, Taqueritos Dragon Ice, and Taqueritos Dragon Fire: Flavor, Innovation, and Cultural Connection TH E N EW ER A OF SN AC K S By Violeta Montes de Oca F or the Hispanic consumer in the United States, a snack is much more than a simple treat; it’s a direct connection to their roots and a window into new favor experiences. In this dynamic market, Snacks Yum- mies, the snack division of Dinant, has become a leader by ofering a portfolio that perfectly balances authentic fa- vor with bold, captivating innovation. Te Hispanic palate is both deman- ding and curious. It values the nostalgia of traditional favors but also seeks new sensations that refect an adventurous, modern spirit. Snacks Yummies un- derstands this duality and has created products that are conquering both store shelves and consumer tastes. Zambos Plantain Chips Tajín®: Nostalgia and Innovation Launched in August 2024, Zambos Plantain Chips Tajín® is a clear exam- ple of how tradition and modernity can coexist. Tis snack combines the quality of premium plantain chips with the iconic favor of Tajín®, a glo- bal brand that deeply resonates with Hispanic culture. Te result is a pro- duct that evokes family memories and happy moments, but with a modern twist that makes it irresistible. Te collaboration with Tajín® not only reinforces the authenticity of Zambos but also creates a powerful synergy that attracts consumers of all ages. By ofering a favor that is fami- liar yet has a renewed intensity, this product drives repeat purchases and builds brand loyalty. Taqueritos Dragon Ice and Taqueritos Dragon Fire: A Flavor That Surprises For consumers who want to push the boundaries of favor, Taqueritos Dragon Ice and Taqueritos Dragon Fire are the answer. Launched in De- cember 2024, these snacks surprise and challenge the palate. Teir favor profle is a vibrant experience with distinct tastes: a fery kick at the be- ginning that evolves into a refreshing and daring sensation. This duality of flavor breaks with conventional Hispanic snack norms. Taqueritos Dragon Ice and Taqueri- tos Dragon Fire are aimed at a new generation that is attracted to what is extreme and different. It’s a bold move that generates curiosity, en- courages people to try the product, and positions Snacks Yummies as an innovative and consistently relevant brand. 34�SEPTIEMBRE / OCTUBRE 2025�ABASTO.COM Diversity as a Competitive Advantage For distributors and retailers, the Snacks Yummies portfolio repre- sents an unparalleled opportunity for growth. The variety of flavors, from classics to the more daring options like Zambos Plantain Chips Tajín®, Taqueritos Dragon Ice, and Taqueritos Dragon Fire, allows for consistent product turnover. The Hispanic palate is evolving toward flavors that fuse culture with modernity. Displaying a va- riety of products creates a dyna- mic point of sale that encourages repeat purchases and long-term loyalty. BUSINESS SHOWCASE