36�SEPTEMBER / OCTOBER 2025�ABASTO.COM CHEF MERITO PRESENTS THEIR MEAT FLAVOR EXPERTS PROGRAM By Violeta Montes de Oca I n the competitive world of food, fa- vor and exceptional customer service are paramount. Chef Merito, a brand that has rooted itself in authentic tas- te for 40 years, is revolutionizing the landscape with a dedicated team of “Meat Flavor Experts” designed to ele- vate your business. Because beyond longtime customers, favor and quality are what powers a product. Tis new team isn’t just about sales; they’re your hands-on partners in perfecting your meat oferings. Most have undergone an intensive, certifed Mexican meat marinating training pro- gram to master traditional techniques. Te wide array of authentic, high-qua- lity spices, seasonings, and marinades of Chef Merito allows you to ofer your sho- ppers the distinct, vibrant tastes they crave for their home-cooked meals. Chef Merito isn’t just a seasonings brand; they ofer trusted tools and authentic favors that enable your customers to create consistently delicious dishes. FLAVOR MEETS EXPERTISE Chef Merito’s “Meat Flavor Experts” and newly trained “Butcher Blend Spe- cialists” are ready to assist butchers, carnicerías, and taquerías. Chef Merito products ofer an incredible yield. Te favor experts will share professional tips and techniques, ensuring your bu- siness maximizes product efciency and delivers consistently exceptional taste, ultimately helping you enhance your prepared meats and operations. Corugedo recounts shadowing two of these experts, gaining a wealth of meat knowledge she never expected. “Tese guys are truly helping businesses on the ground, showcasing how to properly ma- rinate with our products,” she emphasizes. Te comprehensive training program, led by division heads Emilio Martinez and Miguel Romero, even includes a spe- cialized kitchen at Chef Merito’s ofce. Chef Merito’s commitment is a win- win: they bring the favor expertise, and you attract the loyal customers. As Chef Merito celebrates its 40th anniversary their Hispanic Heritage reafrms its le- gacy as a leader in authentic favor, ready to help your business thrive. We pride ourselves on customer service, and when it comes to flavor, our experts are unmatched. You can always find a lower price, but you won’t beat our flavor.” Lauren Corugedo / Marketing Director at Chef Merito California Texas Rest of USA Beef Tacos Tacos de Asada Tacos de Fajita Tacos Bistec Bistec Diezmillo Bistec Ranchero Chuck Steak Carne Asada Ranchera / Carne Asada Fajita Flap Meat / Skirt Steak Marinated Chicken Color Yellow No color / Rub Red Marinated Pork Al Pastor Adobada / Pastor Marinated Pork Ribs Costilla de Res Tablitas Flaken Ribs NICE TO ‘MEAT’ YOU Enhance your meats: Chef Merito’s experts craft ideal marinades for every regional cut, perfecting flavors for carnicerías, butchers, and taquerías. BUSINESS SHOWCASE