36 SEPTEMBER / OCTOBER 2025ABASTO.COM CHEF MERITO PRESENTS THEIR MEAT FLAVOR EXPERTS PROGRAM By Violeta Montes de Oca I n the competitive world of food, fla- vor and exceptional customer service are paramount. Chef Merito, a brand that has rooted itself in authentic tas- te for 40 years, is revolutionizing the landscape with a dedicated team of Meat Flavor Experts designed to ele- vate your business. Because beyond longtime customers, flavor and quality are what powers a product. is new team isnt just about sales; theyre your hands-on partners in perfecting your meat offerings. Most have undergone an intensive, certified Mexican meat marinating training pro- gram to master traditional techniques. e wide array of authentic, high-qua- lity spices, seasonings, and marinades of Chef Merito allows you to offer your sho- ppers the distinct, vibrant tastes they crave for their home-cooked meals. Chef Merito isnt just a seasonings brand; they offer trusted tools and authentic flavors that enable your customers to create consistently delicious dishes. FLAVOR MEETS EXPERTISE Chef Meritos Meat Flavor Experts and newly trained Butcher Blend Spe- cialists are ready to assist butchers, carniceras, and taqueras. Chef Merito products offer an incredible yield. e flavor experts will share professional tips and techniques, ensuring your bu- siness maximizes product efficiency and delivers consistently exceptional taste, ultimately helping you enhance your prepared meats and operations. Corugedo recounts shadowing two of these experts, gaining a wealth of meat knowledge she never expected. ese guys are truly helping businesses on the ground, showcasing how to properly ma- rinate with our products, she emphasizes. e comprehensive training program, led by division heads Emilio Martinez and Miguel Romero, even includes a spe- cialized kitchen at Chef Meritos office. Chef Meritos commitment is a win- win: they bring the flavor expertise, and you attract the loyal customers. As Chef Merito celebrates its 40th anniversary their Hispanic Heritage reaffirms its le- gacy as a leader in authentic flavor, ready to help your business thrive. We pride ourselves on customer service, and when it comes to flavor, our experts are unmatched. You can always find a lower price, but you wont beat our flavor. Lauren Corugedo / Marketing Director at Chef Merito California Texas Rest of USA Beef Tacos Tacos de Asada Tacos de Fajita Tacos Bistec Bistec Diezmillo Bistec Ranchero Chuck Steak Carne Asada Ranchera / Carne Asada Fajita Flap Meat / Skirt Steak Marinated Chicken Color Yellow No color / Rub Red Marinated Pork Al Pastor Adobada / Pastor Marinated Pork Ribs Costilla de Res Tablitas Flaken Ribs NICE TO MEAT YOU Enhance your meats: Chef Meritos experts craft ideal marinades for every regional cut, perfecting flavors for carniceras, butchers, and taqueras. BUSINESS SHOWCASE