By Hernando Ramírez-Santos S alsa Huichol, the iconic brand that has conquered palates with its authentic Nayarita flavor, is revolutionizing the way consumers enjoy its products. With the launch of its new multipack pac- kaging, the company seeks to offer a more versatile and economical sho- pping experience, benefiting both retailers and end customers. The vision behind these multipac- ks is clear: to give stores the abili- ty to offer a wider variety of Salsa Huichol’s popular flavors, including traditional, black, and habanero, allowing consumers to take home their favorites in a single purchase at a more affordable price. Tis strategy seeks to increase visi- bility on store shelves, as well as ca- pitalize on the growing demand for favor diversity. TWO NEW FORMATS Te new formats include a “three pack” that harmoniously combines one traditional, black, and habanero sauce, ideal for those who want to ex- plore the brand’s full range. For true afcionados or households with higher consumption, the six- pack is the perfect option, including four units of the traditional sauce, one black, and one habanero. Tis strate- gic presentation responds to the po- pularity of the traditional salsa while introducing consumers to the other favors. One of the most signifcant at- tractions of these multipacks is the savings. Consumers will enjoy a dis- count of between 10 and 15 percent compared to purchasing each bottle individually. Tis economic incentive is a key fac- tor in the purchase decision, especia- lly in a market where value and con- Flavor, Tradition, and Great Value SALS A HU ICH OL M ULTI PAC KS venience are increasingly appreciated. Salsa Huichol’s success in the US market is no accident, but the result of decades of dedication to quality and authenticity. Originally from the city of Tepic, Nayarit, Mexico, the brand was foun- ded by Roberto López Flores, who, from the outset, set out to create a hot sauce that captured the essence of tra- ditional Mexican favors. VISIBILITY AND ACCESSIBILITY AT THE POINT OF SALE In addition to the impact of the new multipacks, Salsa Huichol also plans to ofer supermarkets attractive displays designed to catch the consumer’s eye. Tese displays, which can be stra- tegically placed in high-trafc areas within the store, such as main aisles or near complementary products, will make it easier for consumers to access their favorite Huichol sauces. Te idea is to create a visual “hot spot” that drives impulse buying and convenience. “BECOME ANOTHER HUICHOLERO” The company is looking for more than just satisfied consumers. Salsa Huichol aims to amplify its message and reach a wider audience, allowing them to ex- perience this flavor and “Become Another Huicholero.” With this goal in mind, it invi- tes you to visit salsahuichol.mx, where you can find an exten- sive catalog of recipes. It also challenges you to go viral on @SalsaHuicholHotSauce social media by sharing videos of your experiences creating your own recipes with the magic touch of Salsa Huichol Tradicional, Ne- gra, or Habanera. 42�SEPTEMBER / OCTOBER 2025�ABASTO.COM BUSINESS SHOWCASE