38�SEPTEMBER / OCTOBER 2025�ABASTO.COM By Violeta Montes de Oca B on o Bon, the Argentine brand with 40 years of history and a legacy of sweetness and afec- tion, is preparing to conquer the U.S. confectionery market. Supported by the global giant Arcor, its ambitious vision is to solidify Bon o Bon as a glo- bal chocolate leader, positioning it as a beloved and constantly evolving brand with a presence in multiple segments. To achieve this expansion, Arcor relies on a robust logistical and opera- tional capacity, backed by production plants in Argentina, Chile, Mexico, Brazil, and Angola. Tis infrastructure ensures efcient global coverage, evi- denced by the fact that 70% of Argen- tina’s production is exported to more than 60 countries. BEYOND THE PRODUCT: AN ICONIC BRAND WITH AN EMOTIONAL CONNECTION Bon o Bon ofers more than just a sim- ple candy; it provides a pleasant and emotional experience. Its product com- bines a unique favor with an accessible and versatile presentation, creating a special moment in every bite. The Taste of Afection Conquers the U.S. What truly sets Bon o Bon apart is its iconic product: an unmistakable peanut flling, a crunchy texture, and a strong emotional bond with its con- sumers. It’s a gesture of afection that has transcended time. Over its 40 years, Bon o Bon has evolved, adding innovative products in multiple segments. Tese include bars, wafers, cookies, and chocola- te tablets, as well as alfajores, Easter eggs, nougats, and even ice cream. Launches like the Bon o Bon Cookie and the Bon o Bon cookie-flled choco- late bar have been a great success, so- lidifying the brand’s market position. Te brand’s strategy is based on emo- tional diferentiation, constant innova- tion, and a strong presence during key dates like Valentine’s Day, Mother’s Day, and Christmas, reinforcing its identity as a symbol of afection. A SWEET BUSINESS: MORE SALES WITH BON O BON Bon o Bon doesn’t just ofer a candy; it provides a strategic partnership for growth. The brand provides point-of-pur- chase (POP) materials, displays, digital content, and themed campaigns, adapting its mate- rials to the cultural characteris- tics of each market to maximize its impact. Arcor implements incentive programs, volume discounts, and special promotions for dis- tributors and retailers, streng- thening commercial relations- hips and increasing product turnover. In addition, it gua- rantees efcient logistics: the average delivery time in the continental U.S. is 24 hours, with some states taking up to 7 days, thanks to a solid regional distribution network. By stocking Bon o Bon, stores ofer a high-quality candy and a brand with a clear and ambi- tious vision for global growth. It’s a unique opportunity to: • Diversify your candy selec- tion with a proven and belo- ved product. • Attract new customers drawn to nostalgia and no- velty. • Be part of a global marketing strategy with a local focus. • Grow alongside a brand that aspires to be a global leader in chocolates. BUSINESS SHOWCASE