FOOD INDUSTRY A BLEND OF TASTE AND WELLNESS JARRITOS AND TASTE SALUD HIT STORES THIS FALL By Hernando Ramírez-Santos J arritos and Taste Salud have teamed up for a bold new launch that merges favor with function. Te Jarritos and Taste Salud collaboration introduces four powdered drink mixes that blend classic Mexican soda favors with health-forward benefts like hydration, immunity su- pport, energy, and focus. Te limited-edition favors— Mandarin, Guava, Fruit Punch, and Lime—are designed for on-the-go lifestyles while paying tribute to cul- tural heritage. Tis partnership marks a favorful intersection of nostalgia, wellness, and Latino pride. WELLNESS MEETS TRADITION IN POWDERED FORM Te new powdered drink packets deliver benefts beyond refreshment. Each fa- vor packs a punch of functionality: JARRITOS MANDARIN AND GUAVA OFFER HYDRATION + IMMUNITY. JARRITOS FRUIT PUNCH AND LIME PROVIDE ENERGY + FOCUS. Taste Salud co-founder Josh Leyva says the mission goes beyond favor. “Tese mixes are more than just deli- cious and functional. Tey are a tribu- te to the favor, energy, and pride of the Mexican-American community.” Created with convenience in mind, the packets suit busy lifestyles—ideal for work, workouts, and weekend ga- therings. Te Jarritos and Taste Salud collaboration refects both brands’ commitment to celebrating Latino culture through innovation. THE COLLABORATION BETWEEN JARRITOS AND TASTE SALUD CELEBRATES LATIN ROOTS To debut the partnership, Jarritos and Taste Salud hosted a star-studded launch event in Los Angeles on June 26. 44�SEPTIEMBRE / OCTUBRE 2025�ABASTO.COM Te red-carpet premiere featured ma- riachi music, elevated bites, and curated drinks highlighting the new favors. Guests also attended the debut of a short documentary, Flavored by Culture, directed by Jose Luis Medi- na. Te flm explores the inspiration behind the Jarritos and Taste Salud collaboration, spotlighting shared cul- tural values and community impact. Leyva emphasized that the collabo- ration “honors where we come from and the cultural roots that connect us.” Te event illustrated the brands’ unifed goal of promoting wellness wi- thout sacrifcing identity. PUBLIC POP-UP BRINGS THE FLAVORS TO THE FANS Following the VIP launch, the celebra- tion continued on June 28 with a public pop-up at Secret Walls HQ in Los Ange- les. Open to all, the event invited fans to sample the new drink mixes for free. Te pop-up featured a vibrant mural symbolizing the collaboration, music by DJ Lechero, tacos, and photo stations. Guests engaged with the new product line in a lively environment designed to echo the energy of the Latino community. NOW AVAILABLE ONLINE, IN-STORE LAUNCH COMING IN FALL Te Jarritos and Taste Salud collaboration is now available for purchase on TasteSa- lud.com, Amazon, and TikTok Shop. Re- tail distribution will follow this fall, just in time for Hispanic Heritage Month. Marketing Director Eric Delamare said, “Tis collaboration marks a new chapter that honors where we have been and celebrates where we are going, all while staying true to our au- thentic roots.” Te release celebrates 75 years of Jarritos’ iconic status while allowing Salud to expand its reach across ge- nerations of fans eager for healthier, culturally rooted beverages.