42 • September | October 2026 • abasto.com COURTESY W hat began in 1974 as a family venture led by Don Lorenzo Mar- tín and Doña Irma is today a ben- chmark in the Mexican meat industry. After consolidating its pork production, the com- pany took a strategic step forward in 1995 with the opening of Obrador TIF 217, its processing plant. Since then, El Gran Cha- parral has continuously evolved, combining its artisanal roots with a modern processing facility capable of meeting the demands of the international market. Pressed pork rinds (chicharrón prensado): export-quality tradition and safety Within its meat portfolio, pressed pork rinds ( chicharrón prensado ) take center stage. Crafted with over three decades of refine- ment, this product stands out for preserving the authentic texture, juiciness, and flavor demanded by Hispanic consumers. For El Gran Chaparral, preserving tra- dition does not compete with technology. Its production process holds TIF, HACCP, and FSSC 22000 certifications, guaran- teeing the highest food safety standards, standardization, and batch-to-batch con- sistency—a crucial factor for supply across retail and foodservice channels. In the United States, core categories such as chicharrón prensado , lard, and smoked pork chops drive steady growth. For independent supermarkets and grocers, these products de- liver a high-value nostalgic appeal that boosts sales volume and customer loyalty. The company actively works on packa- ging and shelf-ready formats tailored to the dynamics of the U.S. market: Long-term strategic partners El Gran Chaparral’s vision centers on buil- ding strong partnerships with distributors and retailers. Backed by a steady supply chain, strict compliance, and a brand su- pported by over 50 years of history, the company continues to expand its foo- tprint and deliver authentic Mexican fla- vor across the United States. a brand now delivering its products and authentic flavors far beyond Mexico. Over 50 years of legacy and innovation for U.S. retail Mexican Tradition and Quality Crossing Borders The story behind the name The company’s name stems from a fond family memory: Lorenzo Martín Jr. chose it inspired by The High Chaparral, the iconic television series he loved. Premiering in 1967 on NBC and created by David Dortort— creator of Bonanza— the show depicted life in the Sonoran Desert. That spon- taneous choice grew into the signature identity of • GOOD BUSINESS