Hay que centrarse en la Generación Z, Abasto Magazine

La Generación Z está a punto de convertirse en la generación más rica, con un potencial de gasto que alcanzará los 12 billones de dólares en 2030.

FOOD INDUSTRY CELEBRATING Hispanic Heritage Gen Z is the Generation to Focus On By Violeta Montes de Oca ielsenIQ, GfK and World Data Lab collaborated FOOD SHOPPING on a study about Gen Z spending habits, which Di昀昀erent marketing channels in昀氀uence each generation. For earned them the nickname Spend Z. Generation Z, digital sources such as apps, social media, and 吀栀e document revealed that Gen Z is the websites are crucial in determining which food products to generation to track today and the years buy. Websites involve retailer and manufacturer sites, product Nto come. reviews, money-saving blogs, and online ads. 吀栀is indicates that NielsenIQ, GfK, and World Data Lab collaborated on a study prioritizing a brand’s website, ad campaigns, blogs, in昀氀uencers about Gen Z spending habits, which earned them the nickname and product reviews is essential to reaching Generation Z. Spend Z. In the grocery category, Generation Z households with chil- 吀栀e document revealed that Gen Z is the generation to track dren are likelier to buy combo and variety packs. today and the years to come. Generation Z prefers products with no arti昀椀cial ingredients, 吀栀e highly nuanced generation has a spending potential low in sugar, natural, and high in protein. forecasted to reach USD 12 trillion by 2030. 吀栀at means that the members of this generation are a global OTHER CATEGORIES force set to bring the most money to the consumer spending 吀栀e environment is important to Generation Z, and sustai- class by 2030. nability is critical. However, price and quality have a greater “If you’re going to grow with impact on Generation Z’s purchasing decisions. Gen Z, you’re going to need However, these factors will likely change as their economic a full view of what’s now situation improves and more Gen Z’s enter the job market. and what’s next”, said Most Generation Z members are looking for clean, naturally the document called fragranced, animal cruelty-free products when buying beauty Spend Z - Gen Z changes products. everything. MM攀攀攀攀t t GGeneneerraattiionon Z Z Gen Z is anyone born between 1997 and 2012 (currently aged 12-27). The description also includes being obsessed with their phones, broken, and never leaving home, among other preconceived notions. It is the current largest generation and will likely be the largest ever, with 2 Billion Gen Zers, or 25% of the world’s population. Gen Z is poised to become the wealthiest generation ever, with the fastest growth in spending power, expected to overtake Boomer spending by 2029. 5454 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM