El poder adquisitivo de los hispanos en la industria, Abasto Magazine

La población hispana ha duplicado su poder adquisitivo desde 2000 y se prevé que alcance los 2.6 trillones de dólares en 2025.

USEFUL DATA CELEBRATING Hispanic Heritage HISPANIC POWER IN THE INDUSTRY he average Hispanic household spends $2.5 million Population Growth on food and beverages at home over a lifetime. T吀栀at amount represents 25% more than non-His- 吀栀e Hispanic population is growing 5 times faster than panic households. the rest of the U.S. population: In fact, from 2021 to 2025, the Hispanic population will account for more than one-third of non-alcoholic beverage growth and nearly one-quarter of all snack sales growth. As a global leader in food and beverage, PepsiCo has unique insight into the Hispanic family dynamics driving this growth. Una Huge Opportunity The Hispanic population: Is the second-largest ethnic # More purchasing power group in the U.S. after white 2 population. 吀栀e Hispanic population has doubled its purchasing power since 2000 and is projected to reach $2.6 trillion by 2025. Contributes 1.7 times more to GDP growth than non-Hispanics. 78% of new active workers be- tween 2020 and 2030. Represents 70% of homebuyers between 2020-2040. Source: 吀栀e Circle of Joy: How Hispanic Families are Shaping the Future Food & Beverage Landscape, prepared by Pepsico and Pepviz. April 2024. 1212 SSEEPPTTIIEEMBRMBREE//OOCCTTUUBRBREE 2 2002244 AABBAASSTOTO..CCOOMM