56 January | February 2026 abasto.com How will the industry change in the coming year, and what can the Hispanic market do to prepare for these shifts? As costs continue to rise, grocery stores will look for ways to keep costs down. At Save A Lot, weve always been focused on value and quality. With over 50 private brands, we cater to the communities we serve with products our shoppers buy the most. For Hispanic shoppers, staying connected to stores that understand and reflect their preferences will be key. DAVID CUTLER VICE PRESIDENT OF MEDIA RELATIONS AND PUBLIC AFFAIRS NATIONAL GROCERS ASSOCIATION (NGA) As independent grocers look toward 2026, the outlook is realistic yet hopeful. Des- pite navigating thin margins and rising costs in labor, energy, and rent, these local pillars remain vital to the neighborhoods they serve. Navigating Operational & Policy Hurdles Grocers are currently adapting to unique disruptions, such as the cessation of penny production, which requires quick adjustments to cash transactions. More significantly, policy uncertainty regarding SNAPincluding state-level waiver requestshas added complexity to the checkout process. As the primary contact for SNAP participants, independent grocers are prioritizing dignity and clear communication to help customers navigate these evolving rules. The Independent Advantage While national chains focus on scale, independent grocers differentiate themselves through: Local Economic Impact: By employing community members and offering competitive benefits, they ensure dollars circulate back into local schools and businesses. Sourcing & Service: Partnerships with local farmers and bakers provide fresher products, while a focus on personal service over total automation builds lasting shopper trust. Smart Innovation: New technology in inventory and digital engagement is being used to enhance efficiency without losing the human touch. Ultimately, 2026 will be defined by adaptability. Independent grocers are more than retailers; they are essential community partners whose success is measured by connection and commitment rather than just size. KATHY RISCH SVP SHOPPER INSIGHTS AND THOU- GHT LEADERSHIP ACOSTA GROUP The collective of the most trusted retail, marketing and foodservice agencies sha- red four predictions for 2026: Shoppers turn to AI companions; trust slows automation Health gets personal, functional, and transparent Shoppers embrace relevant innovation Consumers demand holistic value from stores to dining 70% of shoppers have used AI tools and features to assist with their shopping journey and in 2026, consumers will begin to depend on intelligent agents to plan, compare, and then complete purchases. 71% of shoppers support stricter rules on artificial ingredients, and 62% believe more regulations are needed for ingredients. This emphasis on proof and accountability underscores the importance of clear communication regarding ingredient sourcing, production processes, and the efficacy of functional benefits. Innovation is having its moment, setting a new bar for brands and retailers in a competitive race to deliver the next big and relevant thing. In 2026, the intentional shopper will demand more more relevance, more experience, and more value. Brands, retailers, and foodservice operators that authentically understand their consumers and double down on curated offerings and seamless technology will turn relevance and experience into total value and loyalty. The most important takeaway for brands and retailers in 2026 is to deeply understand their consumers, so that shoppers can easily find those products that are most relevant to their personal needs - whether with an AI shopping assistant for in-store or online purchases, or creating experiential, immersive retail experiences that deliver value that transcends price. Continuation of page 55 FOOD INDUSTRY