59 January | February 2026 abasto.com A Dream That Crosses Borders The decision to open the first store outsi- de California was deliberate. For years, the Gonzlez family received messages from customers requesting Vallarta stores in other states. Among all requests, Arizona stood out. The idea to explore Phoenix and Glen- dale emerged. During each visit, Csar and his team saw a real opportunity. They also found a growing base of fami- lies from Southern California who already knew and missed the Vallarta experience. That support motivated the decision to enter a new market, but with a solid strategy. The company understands that a single, isolated store is not sustainable long-term, so the plan is to open 10 to 15 locations over the next decade. Prepared for an Evolving Consumer The chain notes constant change in His- panic consumer preferences. Today, Mexi- can, Central and South American families, as well as bicultural generations with dis- tinct habits, coexist. To remain relevant, the team studies sales, monitors trends, and attends conferences. The company is also developing techno- logical solutions to enhance the customer experience. Our team is working hard on omni- channel service, with an app and many more surprises, Gonzlez said. A Message for Arizona Csar recognizes the moments signi- ficance. He knows this opening marks a new stage for the company, combi- ning family tradi- tion with strategic expansion. We are very grateful for the opportunity to serve you and invite you to visit us. I believe that if you havent experienced Vallarta Supermar- kets, its something you havent seen before. With those words, the Hispanic supermarket chain invites Arizona to discover its formu- la: family tradition, service, and an offer tailored to local needs. Arizonas Hispanic community differs from Californias. Csar acknowledges this. Ori- gins, tastes, and traditions vary, especially due to a strong presence of families from So- nora and other northern Mexican regions. The purchasing team studies trends, analyzes data, visits local stores, and speaks with residents to identify specific needs. The goal is to offer products and services that reflect these preferences without losing the Vallarta essence. Training will be key. Store directors and experienced staff will travel from California to transmit the company culture. That identitybuilt on service, respect, and closeness is, according to Csar, the heart of the brand. A Market with Its Own Identity The stores design will reflect the desert personality and local character, aiming for Glendale: The First Home Away from Home Opening Date: January 14, 2026 Address: 5836 W. Camelback Road, Glendale, AZ Store Size: Over 49,000 square feet Key Departments: Sushi bar; fresh-cut fruit bar; guacamole station; prepared foods; tortillera; bakery; grocery and fresh produce sections; specialty depart- ments tailored to the region Estimated Employment: Approximately 200 direct jobs in the community residents to feel it belongs to them rather than being a copy of another city. The opening will feature Vallartas tradi- tional celebration, amplified to highlight the significance of this new chapter.