76 January | February 2026 abasto.com Sedanos carries out ini- tiatives that have beco- me traditions. Notable programs include: 1. Season of Giving Held every November. Assists more than 700 families. Works with organiza- tions and community leaders to identify real needs. One of the chains most emblematic campaigns. 2. Jabas de Camacol Supports thousands of families each December. Includes essential foods like pork, rice, and beans. Sedanos has participa- ted for more than 40 years. 3. Dade County Youth Fair Runs for 27 days, con- necting with parents, children, and teens. Sedanos sets up a kit- chen to share recipes and culture. The fair provides insi- ghts into trends and the next generation. 4. Support for college students In 2024, Sedanos stren- gthened its presence at two key institutions: Miami Dade College: direct support for cam- pus food pantries. Florida International University: collabora- tion to meet students basic needs. Mesa summed it up: We know the needs in the community and among students. They are the future, and we want to support them. 2026 will be a big year for our community. We have very positive ideas for our customers. Pedro Mesa Director of Community Affairs. A Bond That Spans Generations More than six decades later, Sedanos continues its promise to serve Flori- das Hispanic community with closeness, authenti- city, and respect. Today it stands as a cultural refe- rence and trusted ally for thousands of familiesa legacy woven into the story of the community. Programs that Leave a Mark Close Work and Careful Selection of Causes Sedanos knows its territory well. Its coverage spans from central to southern Florida. Yet Mesa said iden- tifying where to help is strai- ghtforward: We know whe- re the community needs us because we are in the com- munity. We dont help from an office; we live among our people. Nonprofits act as bridges to reach those who truly need support. And the im- pact is immediate. Our people are very grateful. We see it when they return to our stores. Loyalty is a 360-degree relationship, Mesa added. Looking to the Future Sedanos is preparing for an ambitious 2026. He- rrn said the chain will continue seeking oppor- tunities in markets with a strong Hispanic presence. Digital modernization is also underway, including: A faster, more user-friendly website. Digital specials and coupons. Improved self-service tools. Implementation of Simplains Vendor Portal to boost operational efficiency. Mesa agrees that com- munity work will expand. Continuation of page 74 FOOD INDUSTRY