86 January | February 2026 abasto.com BY ABASTO K ellanova expects new CPG technologies to transform innovation, manufacturing and how brands connect with con- sumers in 2026. The company says digitalization will set the pace for the sector, improving decision accuracy, streamlining operations and streng- thening commercial execution. AI Becomes an Operational Engine For the company, AI will move from an experimental tool to an everyday resource. These systems analyze re- al-time data, recommend actions and execute them quickly, improving operational speed and reducing repe- titive tasks. According to Salmon, organiza- tions must integrate data, creativity and action to deliver tangible results. At the same time, Global Chief Te- chnology Officer Ramesh Kollepara said advanced algorithms already enhance demand planning, inven- tory control and supply chain mana- gement. In his view, responsible AI boosts efficiency and positions com- panies to adapt quickly. Data Solidifies as a Competitive Advantage The growth of digital interactions also allows companies to better un- derstand consumers, detect patterns and direct investments toward hi- gh-impact initiatives. Loretta Franks, chief data and ad- vanced analytics officer, said the RGM Navigator platform combines AI with trusted data to identify pricing and promotion opportunities. Her team works across departments to improve marketing return on investment. The results support the strategy: AI, Data and Sustainability Will Shape CPGs Path in 2026 Digitalization will redefine innovation, supply chains and connected commerce across the CPG industry salty snack promotions improved effectiveness by 91% between 2024 and 2025 through more precise seg- mentation. Franks added that the next phase of the tool will include an AI-powered virtual agent analyst that will explore data, identify perfor- mance drivers and answer complex questions, such as changes in Prin- gles U.S. market share. Connected Commerce Blends Physical and Digital Todays consumers demand seamless experiences across physical stores and digital platforms. To meet that expectation, Kellanova is advancing connected commerce that synchro- nizes every touchpoint. According to Global Growth Offi- cer Charisse Hughes, retails future depends on unified ecosystems. She pointed to interactive packaging, di- gital content and in-store activations as key tools to strengthen shopper re- lationships. Smart Supply Chains Build Trust Global disruptions continue to cha- llenge manufacturers. In response, Kellanova uses predictive analytics, IoT sensors and blockchain to track products from origin to shelf. Rodrigo Lance, senior vice pre- sident of global supply chain, said resilience now matters as much as efficiency. Real-time visibility helps anticipate delays, optimize inven- tories and respond quickly to dis- ruptions. These technologies also strengthen traceability and support sustainability commitments, a key factor in consumer trust. Digital Sustainability Accelerates Innovation Finally, Kellanova is integrating sustainability deeply with techno- logy. The company uses AI to eva- luate formulations, improve pac- kaging and optimize energy use. According to Global Research and Development Officer David Lestage, responsible innovation requires clear metrics and verifia- ble progress. Digital product pass- ports, carbon tracking and circular design are leading this evolution. As new CPG technologies ad- vance, the company says consu- mers demand greater transpa- rency and measurable outcomes, making sustainability a core pillar of brand value Technology no longer supports strategy; it embodies it. Lesley Salmon | Kellanovas global chief digital and information transformation officer. FOOD INDUSTRY