50 January | February 2026 abasto.com GOOD BUSINESS SANE FOODS: AUTHENTIC FLAVOR AND INTEGRATED QUALITY The vertically integrated Mexican company guarantees flavor, quality, supply, and support for the growth of the category. BY VIOLETA MONTES DE OCA F or three generations, SANE Foods and its Chapala brand have maintai- ned an unwavering commitment to careful processes and authentic recipes. The value that has marked its history is quality with tradition, reflected in stable batches and consistent flavors. Integration, quality, and deep traceability SANE Foods is a vertically integrated com- pany. They grow their own premium chili peppers in Yahualica, Jalisco (with desig- nation of origin) and Chihuahua, and pro- cess everything in their own plant in Cha- pala, Jalisco, Mexico. In addition to their own brand, they offer contract manufacturing and co-ma- nufacturing services for global customers. The main benefit for retailers and distri- With 70 years of experience, total integration, and globally recognized quality, we guarantee authentic flavor, stable supply, and professional support to grow your category. SANE Foods innovation aligns with clear trends: Growing demand for spicy, authentic flavors with defined cultural pro- files. Expansion of categories such as Chili Crisp and Chamoy on international shelves. Consumer preferences for clean ingredients, interesting textures, and products that blend tradition with modernity. SANE Foods responds with differentiated formulations and a real focus on authentic flavor, such as its Chili Crisp with olive oil and crunchy tex- ture (in flavors such as seeds, original, and black garlic), and its Chamoy with a balanced sweet and sour taste and a cleaner, more natural profile. butors is total control of the supply chain, ensuring stability, consistent sensory pro- files, and the ability to develop innovative and reliable products. Traceability is deep and transparent: SANE Foods has detailed information per batch, including exact origin, growing area, harvest date, microbiological analysis, and more. This real competitive advantage offers verifiable quality and facilitates audits. Sustainability and professional support Sustainability is essential to ensuring con- tinuity and efficiency. The company drives continuous process improvements, reflec- ted in savings of nearly 100,000 liters of water since 2021 and ongoing studies to reduce its carbon footprint. SANE Foods is a trusted partner and co-manufacturer of leading sauces in the US, backed by international certifications that guarantee safety, quality, and global compliance, including FSSC 22000, CT- PAT, ISO 9001, and more. Its Distribution Center in Laredo, Texas, streamlines deliveries and market response. Innovation and global trends