The Ultimate Spicy Crunch Ready for an Explosion of Crunch and Spice The Acidic Heat Explosion A crunchy tortilla snack like no other! The Spicy-Sweet Sensation Sweet, fruity and unexpectedly fiery! NEW @toztecas.us Follow us www.cbionline.net www.cbicorporate.com Get Yours! Pidelos por: +1 (768) 849-3739 1877-894-3229 [email protected] The Crunchy peanut with a SPICY TWIST “Explore a New Dimension” Toztecas invites young consumers to “explore a new dimension” in the extreme spicy snack category. The slogan under- scores the promise of curiosity, courage, and the search for the extraordinary that defines the target audience. According to CBI International, each snack embodies a sensory challenge and a form of self-expression. Thus, the experience begins before the bag is opened and continues in the digital environment, where the brand plans 360° campaigns on TikTok, Instagram, and YouTube, supported by multicul- tural influencers and user-generated content. “TOZTECAS is not just a new product; it's a turning point for us,” said Pablo Rivero, CBI International's marketing director. “We are launching a brand that does not seek to please everyone but to make those who value authenticity, boldness, and difference fall in love. It is a proposition designed for consumers who want snacks with soul and charac- ter. And we are coming in strong.” ABASTO.COM JULY / AUGUST 2025 85