company’s primary logistics and opera- tions hub, covering ten states from Delaware to Alabama. Local and state officials attended the ribbon-cutting ceremony, along with the company’s executive board, Mexican Consul General in North Carolina, and the fami- lies of founders Dan, Nathaniel, and Phil Calhoun. Purple Crow CEO Rick Calabro prai- sed the city for its skilled workforce and logistical advantages. He said the head- quarters will streamline the company’s supply chain and expand its reach to retailers and foodservice providers in fast-growing Hispanic communities. $50 Million Investment and New Jobs The move represents a $50 million invest- ment in the region and is projected to create 199 new full-time jobs with an average salary of $72,000 by 2028, accor- ding to local media and city development sources. Roles will range from logistics to operations and sales. The redevelopment of the historic Reynolds facility marks a revitalization of an iconic manufacturing site, once central to the city’s tobacco industry, now repurposed for modern food logistics and regional commerce. CELEBRATES ITS SUMMER FOOD SHOW PURPLE CROW OPENS HEADQUARTERS By Hernando Ramírez-Santos H ispanic food distributor Purple Crow officially opened its new headquarters and nearly 1-million- square-foot distribution center on Wednesday, June 11, in the repurposed Reynolds tobacco factory at Whitaker Park. The milestone strengthens the company’s growing Hispanic food distribution network across the eastern United States. A Strategic Move to Support Growth The new facility, located in northeast Winston-Salem, will serve as the Read more on page 56… 54 JULY / AUGUST 2025 ABASTO.COM