Economic pressures continue to shape consumer behavior, with 72% of diners actively seeking value menu options according to research firm Technomic. Rather than relying solely on discounts, operators are leveraging limited-time offers and creative value propositions to attract and retain customers. Hispanic food retailers can capitalize on this trend by introdu- cing value-driven promotions around popular Hispanic staples or seasonal specialties. Millennials, now entering middle age, are driving demand for health-conscious options, global flavors and adaptable menu formats. Cold brew coffee and well- ness beverages—both trending among this demographic—offer Hispanic retailers a chance to expand beverage programs with Latin-inspired twists, such as horchata cold brew or aguas fres- cas with functional ingredients. Another theme at this year’s show was the rapid adoption of technology across all facets of foodservice. More than 300 companies in the technology pavilion showcased advancements such as AI-powered grill monitoring, smart refrigeration, robotics and next-gene- ration ordering systems6. For Hispanic food retailers, these tools offer pathways to streamline kitchen operations, reduce labor costs and ensure consistency— critical advantages as staffing challenges and tight margins persist. The NRA Show also underscored the importance of networking and collaboration. Special events, live culi- nary demonstrations and expert-led tours provided attendees with firs- thand exposure to trending brands and products. Hispanic food retailers can benefit from these connections by discovering new suppliers, learning best practices and staying ahead of culi- nary trends that influence customer preferences. 64 JULY / AUGUST 2025 ABASTO.COM …Continued from page 62