By Abasto Retailers and manufactu- rers across the United States are preparing to highlight innovation in private brand products during the second Private Brands Month, to be held in January 2026. After a strong debut in January of this year, organi- zers are promising an even more ambitious celebration. In the coming months, retailers and suppliers will be launching immer- sive campaigns across all formats, from physical stores to e-commerce plat- forms. The goal is to increase consumer awareness, drive product trials, and foster loyalty to private-label food, beverage, and non-food products. “The first Private Brand Month was a remarkable success with widespread participation,” said Peggy Davies, PLMA president. “This demonstrates the spirit Preparations Begin for Private Brands Month of collaboration and creati- vity that defines the industry. We look forward to even grea- ter participation in 2026.” Digital Tools Available PLMA offers marketing templates, logos, and promotional graphics for participating retai- lers to develop consistent campaigns. Social media content and influencers will target young, value-cons- cious consumers. Private Brand Month coin- cides with other key industry events. PLMA will host its “Store Brands Marketplace” trade show on November 16–18, 2025, in Chicago. The event will showcase thousands of innovative private-label products. There will be food, beverages, wine and spirits, ingredients, international products, personal care, baby, pet and home care items, as well as sustainable packaging and ready-to-eat products. Registration is Now Open For the 2025 Global Produce & Floral Show By Abasto The International Fresh Produce Association (IFPA) announced that registration is now open to attend its 2025 Global Produce & Floral Show, which will take place October 16-18 in Anaheim, California. The next-generation technology, bold ideas, and strategic connections offe- red by the event will drive growth and innovation across the industry. “Each year, the Global Show is intentionally desig- ned to adapt to the needs of the industry, ensuring grea- ter value for our members and the entire fresh produce and floral sector,” said Jim Mastromichalis, Co-Chair of the Global Show Committee. This year's program featu- res high-impact networking receptions. There will be world-class keynote presen- tations—including IFPA CEO Cathy Burns' “State of the Industry” address— and a variety of learning experiences. At the heart of the event is the Expo, a vibrant showcase of innovation and excellence, where a diverse collection of exhibitors showcase the best in produce, floral, and technology solutions from around the world. “The Global Produce & Floral Show is where the global fresh produce and floral community comes together to shape the future of fresh,” said Cathy Burns, CEO of IFPA. “Innovation and connection. Opportunities and possibili- ties. Bold ideas and insights. This is the only event that brings it all together for every segment of the global supply chain.” Registration for exhibitors and visitors is now available on the IFPA website. 42 JULY / AUGUST 2025 ABASTO.COM FOOD INDUSTRY