6 JULY / AUGUST 2025 ABASTO.COM 6 JULIO / AGOSTO 2025 ABASTO.COM EDITORIAL DIRECTOR With this July/August 2025 issue of Abasto Magazine in your hands, you now have direct access to the stories, trends, and key players that are setting the pace for the food and beverage industry in the United States, especially for Hispanic supermarkets. We begin with our cover story: Hydrolit Advance, Jumex's new functional beverage that responds to the growing demand for healthy products with real benefits for hydration and daily energy. An innovative propo- sal that reflects how Hispanic consumers are evolving and demanding more value with every purchase. In our Technology Focus section, we open the conversation on the impact of artificial intelligence and biotechnology on the future of food. How are these technologies transforming food production, distribu- tion, and consumption? Find out on pages 24 and 26, where we analyze what's coming for retail and manufacturing. Over the past few months, Abasto has been present at the most important trade shows in the sector: Sweet & Snacks Expo in Indianapolis, IDDBA in New Orleans, and the National Restaurant Association Show in Chicago. We share a visual and editorial summary that not only highlights the latest products and trends, but also many of our Hispanic customers who are making a difference on these platforms. In preparation for the back-to-school season, our contributor Ramón Portilla invites us to reflect on a strategic investment: employee training. In a highly competitive environment, offering training can become the engine of growth for Latino businesses. In addition, in an exclusive conversation with Abasto, Janna Mauck, senior director of snacks and cereals marketing at Cargill, reveals the latest findings on snacking habits among Hispanics: flavor, conve- nience, and emotional connection to their roots set the tone. And don't miss the full coverage of the grand opening of Purple Crow's new headquarters in Winston-Salem. Its modern 900,000-square-foot logistics center is already boosting distribution efficiency and streng- thening its relationship with hundreds of Hispanic retailers across the country. This issue is full of content that informs, connects, and inspires. Whether you're looking for strategies for your store, ideas for new products, or inspiration to strengthen your business, Abasto is your trusted ally in the world of Hispanic business in the United States. Exploring new industry trends with Abasto