FOOD INDUSTRY 74 JULY / AUGUST 2025 ABASTO.COM Article courtesy of PLMA H ispanic products will be a central focus at the 2025 Private Label Trade Show hosted by PLMA, set for Nov. 16-18 at the Donald E. Stephens Convention Center in Rosemont, Illinois. The show comes at a pivotal time for the Hispanic consumer packaged goods (CPG) segment, which continues to outperform the overall market. Themed “Store Brands Marketplace,” the event will highlight the strength and variety of store-brand Hispanic products from U.S. and international suppliers. Retail buyers can expect to see trending items ranging from Mexican hot sauces and Peruvian quinoa to Colombian perso- nal care products. GLOBAL REACH FUELS HISPANIC PRODUCT LINEUP Countries with confirmed pavilions include Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru and Spain. More are expected to join as the event nears. Mexican hot sauces, Brazilian coffee, Peruvian quinoa and Colombian beauty and personal care products are among the exciting offerings visitors will discover at the Show. “This year, we have seen remarkable increased interest from South American countries eager to exhibit,” said Enriketa Beluli, PLMA’s Manager of Global Pavilions. “This reflects the region’s growing effort to connect with the U.S. market and showcase its diverse range of high-demand Hispanic products.” The surge in participation mirrors broader trends. Experts say that rising demand for Hispanic products in the U.S. comes from both Hispanic and non-Hispa- nic consumers. This demand is fueled by the increasing appeal of Latin flavors and ingre- dients across a range of grocery formats. CPG GROWTH DRIVEN BY HISPANIC CONSUMERS Hispanic Americans now make up 20% of the U.S. population, with the U.S. Census Bureau projecting a 50% increase by 2060. This young and diverse demographic already accounts for over $180 billion in annual CPG purchases—14% of the total market and 16% of its growth, according to Circana. Recent data shows Hispanics are outpacing non-Hispanics in CPG growth. Hispanic spending grew 3.5% in dollars and 7% in units, compared to 2.6% and -0.3% for non-Hispanics, respectively. STORE BRANDS CAPITALIZE ON DEMAND FOR HISPANIC PRODUCTS Store brands are capitalizing on this momentum. In the last four years, priva- te-label sales have grown by $52 billion—a 24% jump. Priced competitively against national brands, store brands now repre- sent one in four products sold in U.S. grocery outlets. In 2024, total store brand sales—including food and nonfood—hit a record $271 billion. Hispanic products, increasingly marketed under store brand labels, play a growing role in this expansion. Store brands are available in 99% of food categories, with dollar sales rising in 78% of them last year. Unit sales climbed in 69% of categories, showing a widespread consumer shift. RETAILERS LOOK TO HISPANIC PRODUCTS FOR GROWTH The convergence of Hispanic population growth, cultural influence, and economic power presents what many industry insi- ders call a "perfect storm" for retail growth. With Hispanic products rising in popula- rity and store brands seeing record sales, the PLMA show offers a strategic plat- form for companies aiming to harness both trends. Retailers, importers, and manufactu- rers looking to explore or expand their Hispanic product offerings will find robust opportunities during the three-day event. For registration details, visit plma.com. HISPANIC PRODUCTS TAKE CENTER STAGE AT PLMA’S 2025 TRADE SHOW