68 • July | August 2026 • abasto.com CUERVITO MORADO TOOK THE WORLD CUP WITH ITS SUMMER SHOW BY ABASTO H ispanic food distributor Cuervi- to Morado held its 2026 Summer Show in Winston-Salem, North Ca- rolina, with resounding success, bringing together hundreds of enthusiastic custo- mers and suppliers. On Thursday, June 4, the company transfor- med its Whitaker Park facility into a vibrant commercial hub, where World Cup fever set the tone for every transaction and encounter. A Hispanic Food Distributor with a World Cup Spirit The organizing team decorated the exhibition floor with soccer-themed decorations and flags of the countries participating in the Nor- th American World Cup, immersing attendees in a festive and inspiring atmosphere. In this way, the company connected the world’s most popular sport with the com- mercial dynamism that distinguishes each edition of this fair, creating an atmosphere that transcended the merely transactional. Dan Calhoun, one of the three founding brothers of Cuervito Morado, summed up the spirit of the event: “We’re excited to share the enthusiasm that summer has just begun. Welcome to the summer fair.” Calhoun emphasized the family-orien- ted nature of the business, noting that the loyalty of customers and business partners reflects the path that God and collective effort have laid out for the company. AT THE HALLWAYS OF THE SHOW 1. Rafael Riera, Goya Foods. 2. Welcome to the Little Purple Raven Show. 3. Chifles. 4. Doing business on the exhibition floor. 5. Gamesa. 6. Tampico. 7. HarinaPan. 8. Lucy Velásquez, Miguel Villarreal, Otto Nudding. 1 3 4 5 7 8 6 2 • TRADE SHOWS • Continues on page 70