14 • July | August 2026 • abasto.com BY ABASTO H ispanic consumers in the United States don’t shop on a whim at the supermarket. They know what they’re looking for, recognize quality, and come back for it. Atún Real arrived with that unders- tanding, and that’s why it’s making headway: backed by Real-Nirsa, Ecuador’s num- ber one brand, and the bu- siness acumen of Clasicorp Consulting, the brand is building a presence on the shelves where these consu- mers shop every week. A Visionary Partnership The strategic partnership behind Atún Real provides key support for the pro- duct’s commercial success. Real-Nirsa contributes cutting-edge technology, production capacity, and decades of experience in tuna processing. Clasicorp Atún Real Makes Its Debut in the U.S. with Its Premium Quality Ecuador’s No. 1 Tuna Brand Strengthens Its Presence on the East Coast Variety for Every Consumer Atún Real offers fillets, chunks, and flaked tuna— packed in water, sunflower oil, and olive oil. The portfo- lio includes traditional cans, flexible pouches, and insti- tutional-sized packages. In the U.S. market, the water- and sunflower oil-packed versions are the most popular, especially in convenient formats geared toward consumers seeking convenience and healthy eating. In addition, the brand has designed modern pac- kaging with a dual focus: it connects with Hispa- nic consumers while also appealing to the Anglo market. The labeling com- plies with all FDA require- ments regarding nutritio- nal information. Expansion Moves Along the East Coast The market entry strate- gy combines direct bu- siness relationships, re- gional partnerships, and a phased, state-by-state rollout. Today, Atún Real is focusing its efforts on Florida and the East Coast, where consumption of La- tino products is showing sustained growth. To drive demand at the Consulting, led by Álva- ro Muñoz and his partner Nelson Eusebio, brings to the table business strate- gy, knowledge of the U.S. market, and a solid distri- bution network. Atún Real arrived with a clear opportunity: the His- panic community in the United States is growing, and with it, the demand for reliable, nutritious pro- ducts with a Latin identity. From the Pacific Ocean to the Can The tuna processed by Re- al-Nirsa comes from the Eastern Pacific Ocean, one of the most productive tuna fishing grounds on the planet. The company works primarily with ye- llowfin and skipjack tuna, harvested using responsible practices that include full traceability and rigorous cold-chain management from the moment of catch. This journey from the ocean to the package is backed by a portfolio of cer- tifications that opens the doors to the most deman- ding markets: Dolphin Safe, MSC, IFS, BASC, and Good Manufacturing Practices, in addition to compliance with FDA regulations and the HACCP system. Opportunity on the Shelf Clasicorp Con- sulting’s message to category buyers is straightforward: Atún Real not only occupies shelf space but also justifies it with actual sales turnover. The brand combines premium quality with a competitive price— two attributes that rarely coexist in the same can. Over the next 12 to 24 months, the company plans to expand its distribu- tion to new states, add additional products to the Real family, and establi- sh itself as a leader in the seafood category for Latino consumers in the United States. point of sale, Clasicorp conducts tastings, special promotions, point-of-pur- chase (POP) materials, di- gital campaigns, and on- boarding programs for new retailers. The goal is clear: to drive product trials, build consu- mer loyalty, and ensure the sales turnover that every category buyer needs to see. Nelson Eusebio and Alvaro Muñoz SPECIAL INSERT NSA SHOW 2026