24 • March | April 2026 • abasto.com S ince 1987, every March has been designated National Women’s History Month, a period dedica- ted to honoring the contributions of women in the history of the United States. Reinforcing this important month of education and celebration, the UN has designated 2026 as the In- ternational Year of Women Farmers (IYWF 2026). Given the public recognition of wo- men in agriculture worldwide, there is a sense of urgency to capitalize on the visibility of their contributions. I see it more as a steady rhythm that is worth repeating. The role of women in the global agricultural industry is critical for providing perspectives and ideas that are simply missing when they are absent. Over the past decade, I have wit- nessed and participated in an effort to elevate women to executive posi- tions, bringing dynamic solutions to business challenges from the highest levels to advance our industry. Wo- men who empower other women are now more vocal about their inten- tions, as are men who champion the value that all genders bring to pro- blem-solving and offering solutions. Here are some ways to celebrate and support this month—and all year long. • Dialogue The positions women hold in the fresh produce industry are varied and found at all levels of organiza- tions. The idea of “traditional male roles” is beginning to disappear, as modern positions are gender-neu- tral. “Diversity” is not a bad word. The boom in DEI (Diversity, Equity, and Inclusion) programs may have passed, but the practice of incorpora- ting diverse opinions, perspectives, and life experiences remains a pro- ven way to achieve better results. • Mentoring Successful mentoring helps mini- mize feelings of isolation among women and increases their confi- dence and commitment to work. In the fresh produce industry, there are many opportunities to pair mentors with mentees, either formally or informally. The power of mentoring is not always about years of experience, im- parting wisdom, or influencing the next generation. It can, and should, be a mutually beneficial exchange of ideas and dialogue from all angles. • Leadership I compare leadership to athletics. Both require a mix of DNA and training to be at the top. It is true that you can be born with leadership skills, but leaders also need to cultivate, focus, and practice leadership discipline to maintain the authority and respect that the position demands. Just as an athlete may have natural talent, training is necessary to maintain the ability to compete at the highest level. This year, seek out the stories of the leaders who are shaping the future of the fresh produce industry as a thri- ving global sector. Chances are, one of them is sitting right next to you. Find the expanded version of this column at abasto.com. Women’s History Month POR: MARY HESLEP TEN ACRE MARKETING Special Insert Agriculture industry