72 • March | April 2026 • abasto.com Voices of Enthusiastic Customers Visitors who arrived be- fore dawn described the opening as something they had been waiting for their entire lives. Berenice Gue- rrero and Neri López, nati- ves of Jalisco, got up early to visit the store and do their shopping. “It’s very good, it has good prices and, above all, very good quality. We are very grateful for the treat- ment we received; they are very friendly and for everything they shared with us,” said Guerrero. “What I liked the most is the price of beans, I grabbed two packages be- cause I put beans in all my meals,” said López. Looking Ahead With plans for 10–15 more stores in Arizo- na, Vallarta is commi- tted to growth while preserving its family tradition and unique cultural offerings. This is more than just an opening; it’s the beginning of a new chapter for Vallarta Lizette Gómez | Marketing director for Vallarta Supermarkets 72 • March | April 2026 • abasto.com • Continuation of page 70 • FOOD INDUSTRY