82 • March | April 2026 • abasto.com The TIA 2026 convention prepares manufacturers for regulatory, health, and trend-related issues BY ABASTO T ortillas are part of the food and cultural fabric of the Uni- ted States. Their consumption has expanded beyond the traditional. The Tortilla Industry Association (TIA) will bring together manufac- turers, suppliers, and experts in Las Vegas on April 24 and 25. Its goal is to equip the industry to address regula- tory changes, consumer trends, inno- vation, and operational challenges. The U.S. tortilla market has shown solid growth in recent years. This progress is driven by everyday con- sumption and expansion in retail and food services. Projections estimate that the mar- ket will exceed $13.7 billion by 2025. The compound annual growth rate (CAGR) is projected to exceed 5% through 2035. This growth is suppor- ted by consumer preference for ver- satile, natural, and convenient foods. Both corn and flour tortillas do- minate sales. In addition, premium and healthy categories have gained traction. High-fiber, low-carb, or glu- ten-free options appeal to consumers concerned about nutrition and clear labeling. A Market Evolving with Health Trends and Regulation The regulatory environment direct- ly influences the industry. Starting January 1, 2026, California requires folic acid fortification of corn flour used to make tortillas. This measure seeks to reduce birth defects in vulnerable communities. Compliance with labeling and for- tification standards poses logistical and communication challenges. For this reason, one of the modules of the 2026 convention focuses on how to correctly label products as “healthy.” In addition, the demand for clear labeling on packaging is the focus of technical and regulatory debates. This reflects the need for transparen- cy to maintain consumer confidence. Technical and Operational Issues on the TIA Agenda The educational program also ad- dresses equipment maintenance and operational practices. These are cri- tical in a sector where efficiency and food safety determine production margins. Product innovation includes ses- sions on frying oils, enzymes for low-carbohydrate options, and fat reduction. Manufacturers seek to balance heal- th, texture, and product shelf life. There will also be a workshop on sca- ling micro-production operations for medium-sized companies, addressing common problems during growth. Market Outlook and Future The tortilla market continues to grow, with a focus on health, convenience, and sustainabili- ty. The global sector is estima- ted to reach $80 billion by 2035, led by North America. The 2026 TIA Annual Conven- tion provides a key space to share best practices, adapt to regulatory changes, and conso- lidate an iconic product of Ame- rican food culture. Beyond the Product: Safety and Social Responsibility The session “Ways to Protect Your Employees in the Event of an ICE Raid” addresses the legal and physical safety of workers. This demonstrates that operational stability re- quires preparation for unex- pected situations. Trends and Education in the Tortilla Industry Growth, Challenges, and Learning at TIA 2026 • FOOD INDUSTRY